Commercial and Editorial Makeup Services
High-definition, camera-ready looks designed for print campaigns, TV commercials, and fashion editorials. My makeup is built to survive long production days while maintaining a flawless, natural finish on high-resolution cameras.
It was exciting to create the makeup for Shreya Mehta for this Veet India commercial. The goal was a fresh, natural, beach-ready look that appeared effortless and radiant on camera.
It was a pleasure creating the makeup for Urfi Javed for this national campaign with Ajio. Commercial shoots require a look that is both striking on camera and durable enough to last through a long day on set.
A warm, golden-hour look for Isha Malviya's feature with NDTV Marathi. I used earthy tones and a luminous base to give her a radiant glow that looks both natural and polished for the publication.
Another shot from the NDTV Marathi shoot with Isha Malviya. The backless blouse and flowing saree were complemented by sleek, straight hair and makeup that highlighted her features from every angle.
About Commercial & Editorial Shoots
Commercial shoots demand more than just pretty makeup. My on-set service includes dedicated continuity management, meaning I monitor every take to ensure your makeup remains consistent and sweat-free throughout the entire day. I use lightweight, high-coverage products that reflect light perfectly for 4K video, so you never have to worry about looking heavy or masked on high-resolution screens.
Technical Artistry for the Camera
When working on film sets or editorial shoots, standard makeup techniques often fail under studio lighting. I focus on specific textures that interact well with both strobe photography and high-definition video. My base application is designed to be transfer-resistant and sweat-proof, ensuring that whether we are shooting a 30-second commercial or an eight-hour print campaign, the look remains fresh without the need for constant, time-consuming touch-ups.
The On-Set Advantage
My commercial packages include more than just the initial application. I provide continuity management, which is critical for continuity-sensitive projects. I am present to adjust hair, manage shine, and tweak lip colors between takes to ensure the final edit flows seamlessly. I also work with a professional assistant, allowing us to cover multiple looks or minor variations in hair and makeup without delaying your production schedule.
Collaboration and Consistency
I understand the pressure of working with brands, publications, and celebrities. My kit is fully stocked for any requirement, from male grooming to complex character looks. By combining my signature 'No Filter' skin approach with advanced techniques like cream-based contouring for 2D photography, I ensure your talent looks polished and natural from every angle. If you need a makeup partner who understands the logistics of a set as well as the aesthetics of a look, let's get to work.
Pragya Parmita
I am Pragya. I love the hustle of a film set almost as much as the creative process itself. Whether we are filming a commercial or prepping for a magazine spread, my goal is to give you a look that holds up under high-resolution lenses without looking cakey or artificial.
Looking for a different type of shoot?
Type below to find specific styles or makeup services.
More from Editorial, Commercial & Celebrity Makeup by Pragya Parmita
More services by Pragya Parmita