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Our Craftsmanship & Ethnic Artistry

byOdhani By VandanaTakes custom orders across India; Visit boutique in Sector 49, GurugramStarts from1,250 per outfitView full gallery

A look at how I blend traditional Marwari embroidery techniques with modern custom tailoring to create outfits that are truly one-of-a-kind.

This is where it all begins. An artisan carefully embroiders a design onto fabric stretched on a frame. This slow, methodical process of handwork is what ensures the quality and uniqueness of every garment we make.

I draw immense inspiration from Marwari culture, as seen in this traditional gota patti and sequin work. The rich gold detailing on the red fabric is a hallmark of Rajasthani design, bringing a sense of heritage and royalty.

Here, I've added custom kundan-style motifs to an ombre chiffon saree to give it a new life. This kind of detailed embellishment is a great way to upgrade a simple saree for a more festive occasion.

About Our Craftsmanship & Inspiration

Because I use traditional aari-tari and Kundan setting techniques, a single blouse can take up to 15 days of frame work. I don't rush the needle, because that is where the finish lives. This means every piece is constructed on a frame to keep the fabric taut, ensuring the beads and thread embroidery sit perfectly without puckering or pulling.

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