The Story Behind IDEADEDO Personal Consulting
Discover the professional journey and guiding philosophy that makes IDEADEDO your trusted partner for personal shopping and home styling in Delhi.
My passion for aesthetics is backed by professional training and experience. I hold a Master's degree in Luxury Brand Management and have worked with world-renowned brands like Giorgio Armani and Jimmy Choo, giving me a deep understanding of quality, trends, and consumer needs in the Indian market.
This shares the personal story of how encouragement from friends and family led me to launch IDEADEDO. It has always been my nature to offer a second, non-biased opinion, and I am so excited to have turned this passion into a professional service.
My work is guided by the principle of 'Lokah Samastah Sukhino Bhavantu', which means 'May all beings everywhere be happy and free'. I believe everyone deserves a home that is a source of happiness, and I strive to contribute to that through my work.
This is the official logo for IDEADEDO. The lightbulb symbolizes the new ideas, clarity, and inspiration I bring to your decor journey, helping to turn the dream for your space into a beautiful reality.
About The Story Behind IDEADEDO
When I started IDEADEDO, I didn't want to just be another consultant. My background with luxury brands like Armani taught me that style is about understanding your unique taste, not pushing current trends. Whether we are hunting for specific furniture in Delhi or curating your wardrobe, my process is entirely non-biased. I am here to be the trusted pair of eyes you call before making a purchase, ensuring you invest in pieces that actually bring you happiness.
I have always been the person my friends call for a second opinion before they swipe their credit cards. During the lockdown, I decided to turn that natural habit into something real. I founded IDEADEDO because I saw a gap in the market for guidance that focuses on the individual rather than the sale.
My Professional Background
Style is not just about aesthetics, it is about understanding quality and construction. I completed my Masters in Luxury Brand Management from Pearl Academy and further honed my skills at the Domus Academy in Milan. Working with international giants like Giorgio Armani and Jimmy Choo gave me a deep understanding of consumer needs and retail dynamics in India. I bring this technical knowledge to every project, whether I am helping you select a statement sofa or organizing your wedding trousseau.
The Philosophy Behind My Work
My work is guided by the principle of 'Lokah Samastah Sukhino Bhavantu', which means 'May all beings everywhere be happy and free'. This is not just a tagline for me. I believe that your home and your wardrobe are extensions of your well-being. If your space feels cluttered or your wardrobe does not reflect who you are, it impacts your daily happiness. My role is to help you remove the noise of the market and focus on pieces that align with your true self.
How I Work With You
I operate on a simple premise: I listen, I suggest, but I never push. I know the Delhi market like the back of my hand, from the furniture hubs of Kirti Nagar to the boutiques in MG Road. I handle the research, the recce, and the logistics so you can skip the stress of endless hunting. Whether you prefer a virtual mood board session or having me accompany you on a shopping trip, I adapt to your comfort level.
Find help for your next project
Search for specific services or decor needs I can assist you with.
More from Home Decor & Furniture Sourcing by Hemaxi Agarwalla
More services by Hemaxi Agarwalla