Featured
This is the first thing potential clients will see. It’s a curated collection designed to quickly demonstrate my expertise, my no-nonsense philosophy, and the real-world results I deliver. This is the highlight reel that shows you what I'm all about.
Master the Lifts: Technique Tutorials
Technique is king. I break down the big lifts with step-by-step progressions, ensuring you build strength safely and effectively, whether you're a beginner or refining your form. This is about mastering the skill of strength, not just moving weight.
Debunking Fitness Bullshit
The fitness industry is full of myths, fear-mongering, and outright lies designed to sell you things you don't need. Here, I use evidence and common sense to dismantle popular nonsense about nutrition, supplements, and training.
The Mindset for Real Results
Getting strong is more mental than physical. This is where I cut through the noise about motivation and willpower, giving you the pragmatic mental frameworks that actually lead to long-term consistency and success.
Practical Fitness for a Busy Life
Your fitness plan should fit your life, not take it over. These are practical strategies for integrating effective training, nutrition, and activity into a demanding schedule, without spending hours in the gym.
My Coaching Philosophy (The Sarcastic Bits)
A collection of my core principles, delivered with a healthy dose of sarcasm and reverse psychology. If you're tired of cheerleading and want some real talk, this is for you.