My Story: The Heart Behind ByTheLeaf
Starting with just a vintage typewriter and a dream, ByTheLeaf grew from a personal obsession into a professional landscape design practice. This is the journey of how I turned my love for plants into a way to help you build your own quiet sanctuary.
Hello, I'm Deepika, the face behind ByTheLeaf. This video is a little look into my journey. Running this business means wearing many hats, from designer to delivery person, but I wouldn't have it any other way.
Startup life means doing whatever it takes. This video shows the different roles I play as a founder: salesperson, delivery person, and designer. It's a glimpse into the hard work and passion that goes into building a business from the ground up.
This is your reminder to spend time in nature. A Japanese study found that even just viewing plants can alter brain activity and increase serotonin. This is the science of "soft fascination" that inspires me to create calming green spaces.
When should you involve a landscape designer? I recommend bringing me in after your architect has finalized the plan but before construction starts. This allows for holistic integration of the outdoor space and can even help you save money.
One of the most ignored elements of garden design is precise measurements. This video shows how I use architectural plans to ensure every element fits perfectly, maximizing space and creating a harmonious, well-proportioned design.
A portrait of me, Deepika, surrounded by the plants that I love. I started ByTheLeaf purely for the love of plants and the sense of peace and grounding they provide.
Here I am at a project site, getting my hands dirty. From delivering terrariums myself to doing installations, my journey has been a hands-on ride, driven by a passion for aesthetics and green spaces.
About My Story: The Heart Behind ByTheLeaf
Building a landscape is rarely about just picking pretty pots. When I started, I learned quickly that architectural integration is everything. I now insist on involving a landscape designer before construction begins, not after. It saves you from costly rework and ensures those plants actually have the light and space they need to thrive in our local Delhi NCR climate.
From Passion to Practice
I started ByTheLeaf with nothing but big dreams and a love for the peace plants provide. My journey wasn't about building a company in a boardroom. It started with handwritten notes on a vintage typewriter for every single order. Even as we grew, that personal touch remained the core of what I do. I have spent late nights packing orders, hustling through meetings, and yes, even rolling delivery trolleys myself.
The Science of Serenity
My work is rooted in a simple idea: nature is therapy. A Japanese study found that simply viewing plants alters brain activity and increases serotonin through something called 'soft fascination.' This is why I design spaces to be more than just visually appealing. Whether it is a tiny balcony for your morning tea or a full terrace transformation, my goal is to create a space that helps you unplug.
Why I Focus on Realism
I have heard the phrase 'thoda sa pani dala tha' (I just added a little water) more times than I can count. Most people kill their plants with kindness—overwatering is usually the culprit. Because I come from a middle-class background where every penny counts, I don't believe in over-selling. I provide design that is honest, practical, and tailored to the specific light conditions of your home. If a corner doesn't get enough sun, I will tell you which plants will actually survive there, not just which ones look the best on Pinterest.
My Approach to Your Space
When you work with me, you are getting more than a decorator. You are getting someone who looks at measurements, architectural plans, and drainage before we even touch a planter. I work alongside you to turn those blank slates into functional, green escapes that you will actually enjoy using.
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