Custom Logo & Brand Identity Design

A logo is often the first thing people notice, but it is just one piece of your brand's story. When I design for a brand, I consider everything, including the color palette, the typography, and how it will sit on packaging or social media. For example, when I worked on the Ani-co Coffee concept, I started with a deer illustration to build a rustic, premium feel before digitizing it for the final label.

My process is simple but thorough:

• Phase 1: Conceptualization. We talk about what you want to say. I sketch ideas by hand to test the visual impact before we commit to a direction.
• Phase 2: Refinement. Once we pick a direction, I use digital illustration tools to create high-resolution files. I provide up to 3 rounds of revisions because I want the final look to be perfect for your vision.
• Phase 3: Versatility. Whether it is a circular social media crop or a print-ready file for your packaging, I make sure the design works everywhere.

If you are starting from zero or looking for a brand launch kit, I am happy to help build your complete identity. From mascot logos to full packaging mockups, we can create something that stands out on the shelf and online.