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Diesel x NTS Tracks: Global Music Branding

byLush LataAvailable online and takes projects across IndiaStarts from₹15,000 Per 60-Minute SetView full gallery

I teamed up with Diesel and NTS Radio to showcase the future of club culture. This project highlights my approach to building sonic identities that go beyond simple playlists.

This collage from the Diesel x NTS 'TRACKS' campaign is from one of my favorite projects ever. It was an honor to be featured alongside so many great artists from around the world.

This graphic explains the concept behind the campaign: a global exploration of music and club culture, with key DJs from different cities creating mixes and playlists.

A screenshot of my feature on the NTS website for the Diesel TRACKS project. My mix was a blend of Electronica, Club, and Bollywood sounds.

A look at the "SOUND OF INDIA" playlist I curated for Diesel on Spotify. I was able to spotlight amazing local artists like MALFNKTION, Prabh Deep, and Hanumankind.

About Brand Spotlight: Diesel x NTS Tracks

This campaign was about telling a story through 35 distinct local artists. For any brand or retail project, I do not just dump tracks into a list. I focus on how the energy shifts, where the drop happens, and how the entire mix builds a specific, immersive identity for your audience.

Global brand collaborator for NTS Radio. — Approved by the tribe
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Lush Lata

Available online and takes projects across IndiaStarts from ₹15,000 Per 60-Minute Set

I'm Lush Lata. I don't just play tracks, I build sonic identities that make people move. Whether it's for a global campaign or a local pop-up, I'm all about that high-energy, eclectic vibe.

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The official flyer for the "Andy Warhol, The Glam Factory" exhibition in Dubai. I was brought on to curate the music for the pre-opening, a service where I create a sonic environment that aligns with the art.20
An iconic piece of Andy Warhol's art. For this event, my set included tracks from artists connected to Warhol's world, like The Velvet Underground and David Bowie, to create an immersive experience.
Another one of Warhol's famous works from the exhibition. Curating music for an art event like this requires deep research to ensure the sound is historically and culturally relevant.
A duplicate of image 116, reinforcing the event details.

Curating Sonic Identities for Brands and Art Exhibitions

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DJ MoCityTravels across India, UAE, and Riyadh for events
Cheers to a great night spinning for Burberry. It's always a pleasure to provide the soundtrack for luxury fashion events, blending sophisticated grooves with my signature disco and house style.19
In the zone during my set for the NTS Radio x Bershka collaboration. Getting to play for one of my favorite fashion brands and radio stations was a manifestation moment.
A high-energy moment from the Monkey Shoulder 'SYNC' event. These brand-led parties are always well-produced and draw a crowd that's ready to dance.
DJing under a Red Bull F1 car is not something you do every day. This is a prime example of how I partner with brands to create truly unique and high-impact event experiences.

High-Energy DJ Sets for Brand Collaborations

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Nida MerchantTravels across India for DJ performances
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The view from the DJ booth at the Dior store launch in Bombay. The setup was clean and minimalist, letting the music and the collection take center stage.
Spinning alongside a fellow artist at a high-energy event for Puma. The red lighting and prominent logo created a bold, dynamic atmosphere for the night.
A candid moment behind the decks at the Puma event. B2B sets are always fun, feeding off each other's energy to keep the crowd hyped.

Sound Design for Brand and Fashion Events

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Shrikesh ChoksiPerforms across Mumbai and travels pan-India for events
The official cover art for my collaboration with Spotify on their 'ECHO: Soulful Sitar' campaign. I was commissioned to compose and produce the lead track, 'Kautilya', a forward-looking interpretation of Indian classical music.16
A promotional shot for the Spotify ECHO campaign. This project put Indian classical instruments at the forefront, and I was honored to represent the sitar.
Checking out the 'ECHO: Soulful Sitar' playlist I curated for Spotify. This collaboration allowed me to share my music and the music of other great artists with a global audience.
Receiving the GQ 'Most Influential Young Indians' award alongside Aamir Khan. This recognition from a major publication highlights my influence in bringing traditional music to the forefront of modern culture.

Brand Collaborations and Press Features

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Rishab Rikhiram SharmaAvailable online globally; Studio in New York and takes projects across India
So hyped to be part of the Red Bull Unforeseen event in Mumbai. Working with a brand that's so deep in the music scene is always a thrill.14
A surreal moment. I not only got to DJ but also walk the runway for ASOS at Lakme Fashion Week.

DJ Collaborations & Brand Features

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Desiree STravels to venues across Mumbai and all over India

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