Diesel x NTS Tracks: Global Music Branding

This campaign was about telling a story through 35 distinct local artists. For any brand or retail project, I do not just dump tracks into a list. I focus on how the energy shifts, where the drop happens, and how the entire mix builds a specific, immersive identity for your audience.

When I built the soundscape for the Diesel x NTS project, my goal was to bridge the gap between Indian underground talent and global listeners. It was a 30-minute deep dive into Electronica, Club, and Bollywood influences.

People often ask how I approach these mixes. It starts with an hour of talking about the brand. I need to understand the vibe you want—are we going for high-energy bass, or something more chill and nostalgic? I source tracks from my library of 10,000 songs, looking for gems that fit your narrative arc.

Whether you are launching a new collection or need background audio that keeps customers engaged, I design a flow that manages the energy levels throughout the day. You get a high-quality audio file that is ready for broadcast or your in-store speakers. If you want a music identity that actually sounds like you, let's talk.