Behind the Craft: Our Hand-Poured Fragrance Process
We do not believe in mass production. Discover the patience and precision that goes into blending, pouring, and finishing every candle and perfume in our Bandra workshop.
Join me for a live tour of our women's perfume collection at our Bandra store. I'll walk you through some of my favorite creations, from the sparkly, citrusy Beyrouj to the sweet, floral Pioenelle, explaining the notes and ideal occasions for each.
A glimpse inside our store, where you can explore our full range of gift sets. I'm here to help you curate the perfect collection of fragrances for any occasion, with free gift packaging and delivery.
I can't wait to see you at our newly opened store in the heart of Mumbai. Come and experience our world of fragrance, from electric oil burners to our signature Drip Perfumery collection.
Our beautiful tins are designed to be reused. This video shows you how to clean out the remaining wax from your Mason tin candle so you can repurpose it as a stylish container.
Here is a step-by-step guide on how to get the most out of your reed diffuser. Learn the simple trick of flipping the reeds to ensure your space is filled with a consistent, beautiful fragrance for up to three months.
A behind-the-scenes look at our team hand-labeling our tin candles. Every detail matters to us, and this is just one part of the care we put into every single product before it reaches you.
About this collection
You might wonder why a perfume requires six days to be ready. That is the time necessary for our Drip Perfumery process, where we meticulously blend, macerate, filter, and chill each bottle individually. It is not about speed. It is about ensuring that the top notes remain sharp and the fragrance settles into a scent that lasts on your skin for hours.
From Our Workshop to Your Home
When you see the finish on a Veedaa candle or smell the complexity of our perfume, you are seeing the result of a process we refuse to rush. In a world of mass-market, factory-made scents, we have chosen the slower path. Whether it is our hand-poured coconut and soy wax candles or our signature perfumes, every item that leaves our Bandra workshop has been touched by human hands.
The Drip Perfumery Method
We do not just mix oils and bottle them. Our perfumes undergo a dedicated six-day maturation period. This includes controlled temperature chilling and careful filtering to remove any impurities. This is why our scents are potent and balanced, avoiding the sharp, synthetic alcohol smell often found in cheaper alternatives.
Why Coconut and Soy Wax?
We use a proprietary blend of coconut and soy wax because paraffin is simply not up to our standards. It burns cleaner, slower, and provides a much stronger scent throw. We pair this with lead-free cotton wicks, ensuring that when you light one of our candles, you are not releasing toxins into your air. The glass vessels we use are also hand-cut, so your candle looks like a piece of decor even when it is not burning.
Packaging with Purpose
The experience starts the moment you receive our parcel. We hand-label every tin and assemble our gift sets with rigid, magnetic-closure boxes, not flimsy paper. When you order from us, you get a fully finished gift, ready to be handed over without a single layer of extra wrapping. This is our promise of affordable luxury, delivered from our studio in Mumbai to your doorstep.
Veedaa
We started Veedaa because we were tired of perfumes that all smelled the same. We believe that luxury should be about the time and effort put into each piece, which is why we handle everything from blending the oils to hand-pouring our wax right here in Bandra.
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