Behind the Craft: Jewellery Expertise and Process
Explore the artistry behind our collections. From choosing the right shade of gold to preserving the life of your diamond solitaire, here is how we blend four decades of heritage with modern precision.
This is a little introduction to me, Reema, and my world. I am not just any jeweler; I am a storyteller, trusted by families and celebrities alike to create pieces that make a statement. At my store, every jewel is designed to be a story you wear.
Great legacies are not built overnight. This video tells the story of my brand, founded in 1985. For 40 years, I have blended heritage with innovation, turning gold and gemstones into emotions you can wear.
Not all gold is the same, so which one is truly made for you? In this video, I break down the differences between yellow gold, white gold, and rose gold, and how to choose the right shade for your skin tone. I can even create custom gold colors for you.
A client recently came to me after losing the solitaire from her proposal ring. To prevent this from happening to you, I'm sharing two simple hacks: the tap test and the silk test. These quick checks can help you ensure your precious stone is always secure.
About Behind the Craft: Our Expertise & Process
A piece of jewellery is only as good as its security. I often see clients heartbroken over lost stones that could have been saved with a minute of care. Before you wear your favourite ring or pendant, take a second to check the prongs. If your solitaire moves when you tap it with your nail, or if it catches on silk, it is time to bring it in for a professional check. These small habits protect your investment and ensure your family heirlooms stay with you.
Great jewellery is more than gold and gemstones; it is a collaboration between your vision and our technical capability. At our Cuffe Parade studio, we follow a rigorous process to ensure every piece is durable, comfortable, and uniquely yours.
The Design Journey
We begin with a conversation. Before a single sketch is drawn, we discuss your lifestyle and the story you want the piece to tell. We then translate these ideas into hand-drawn sketches, followed by 3D CAD rendering. This allows you to see the ring or necklace from every angle, ensuring the proportions are perfect before we cast the metal.
Material Integrity
Quality is non-negotiable. Whether we are using yellow, rose, or white gold, or sourcing certified GIA/IGI diamonds and Colombian emeralds, every material is audited for purity. We believe in transparency—you should know exactly what goes into your jewellery.
Reviving Heirlooms
Many of our clients bring in vintage jewellery that feels dated. Our redesign service is about honouring the past while updating the form. We audit the gold purity, reset your existing stones into contemporary settings, and refine the metal to create a piece that fits your current aesthetic while keeping the emotional value intact. If you have an old set sitting in a locker, let’s discuss how to turn it into something you will wear every day.
Similar work from other experts
Browse through Curated picks from other experts on mytribe
Featured Jewellery Designs & Heirloom Makeovers
The Art of Your Story: Custom Jewellery Design
25
Our Legacy of Fine Jewellery Craftsmanship
Behind the Scenes of Custom Jewellery
My Process: How I Revamp Your Heirloom Jewellery
Handcrafted Jewellery Collections from Kanni Gems
More from Custom Jewellery Design by Tikamdas Motiram
More services by Tikamdas Motiram