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Live Sneaker Customization for Brand Events

byRidhii MakkarTravels to event venues across Mumbai Metropolitan AreaStarts from35,000 per event day (up to 6 hours)View full gallery

I turn your brand pop-up into a live art studio. Whether it’s a store launch or a high-energy activation, I customize sneakers and accessories on the spot so your guests walk away with something actually unique.

This is a look at my process for a large corporate order. I was batch painting 22 pairs of Nike Air Force 1s for Diageo, applying the base coat to each shoe's swoosh before adding the detailed design.

This pair of custom Adidas Adizero running shoes was a highlight from my live activation in Pune. The abstract pattern on the midsole was painted live, giving these performance shoes a unique artistic flair.

To kick off the Adidas event, I started by painting a bold leopard print on a pair of Sambas. This customer was thrilled with the result, and it helped draw a crowd to my customization station.

A collage showcasing the variety of designs I painted during a single Adidas event. You can see a delicate bow detail, a custom bandana print, and a classic leopard pattern, all done live for customers.

My live art station always starts with curiosity. This video shows how guests at an Adidas store event gather to watch the process, ask questions, and ultimately decide on their own custom designs.

A detailed top-down view of the coffee-dyed Nike AF1s. You can see the intricate Mumbai-themed illustrations covering the shoe, from the local trains to vada pav, all hand-drawn with precision.

Another angle of the custom Arweave x ETH Mumbai sneakers. This shot highlights the hand-painted black swoosh and the subtle texture of the coffee-dyed leather, a process that makes each pair unique.

Here I am at my workstation during the Adidas Pune event, focused on painting a pair of sneakers. My setup includes all my Angelus paints and tools, allowing me to create any design guests can think of.

This shot shows just a fraction of the 22 Nike Air Force 1s I was working on for the Diageo project. Prepping this many shoes at once is a huge part of handling large-scale corporate commissions.

At the Adidas event, I created custom designs on multiple shoe models, including these Adizero SLs with a black and white paisley pattern. This shows my ability to adapt my art to different shoe shapes and materials.

About Brand Collabs: Custom Sneakers

Doing this kind of live work is all about pace. For retail events, I use pre-set flash sheets so I can customize a pair in about 15 minutes without the queue getting crazy. If you are planning a launch or a high-traffic pop-up, that flow keeps the energy up and guests happy while they wait.

When I show up for a brand activation, the goal is not just to paint. It is to create a moment for your guests. Whether it is a massive store launch like my work with Adidas or a targeted corporate project, I adapt my approach to fit the crowd.

For high-volume retail events, I bring pre-designed flash sheets. This allows me to keep the line moving, usually turning around 25 to 35 items per day. It creates a buzz without turning the booth into a bottleneck. For more exclusive, luxury-focused activations, I switch gears. These sessions are about intricate detail, taking 30 to 45 minutes per item to handle premium leather goods, handbags, or wallets.

I use Angelus Direct leather paints because they are water-proof and crack-resistant. Guests are not just getting a temporary doodle, they are walking away with a piece of art that holds up against Mumbai monsoons and daily wear.

If you are hosting an event in Mumbai or Pune, let’s talk about how to tailor the art station to your specific audience. Do you want quick, iconic patterns, or are you looking for detailed hand-drawn portraits on leather? I am ready to jump in, set up, and keep the energy high.

Customized 50+ pairs for Adidas events.Approved by the tribe
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Ridhii Makkar

Travels to event venues across Mumbai Metropolitan AreaStarts from 35,000 per event day (up to 6 hours)

Hi, I'm Ridhii. I live for the chaos of a live event, painting sneakers while people watch, chat, and get curious. I want to make sure your brand is not just seen, but felt, through art that people actually want to wear.