Our Team & Guiding Principles
We are a team of 2,500 people committed to simplifying irrigation for farmers. From our factory floor to your fields, meet the people behind our 'Sinchai ki Nayi Soch' (new thinking in irrigation) mission.
This video captures our mission: 'Sinchai ki Nayi Soch' (A New Way of Thinking in Irrigation). From establishing demo units to engaging with farmers, we are committed to empowering Indian farmers with modern solutions.
The main stage at our annual sales meet, 'Ullas 2.0', in Udaipur. This event is a cornerstone of our culture, bringing our team together to align on our vision for the future.
A presentation during Ullas 2.0, where our product experts detail the existing range of micro-sprinklers. Continuous training ensures our sales team has deep technical knowledge.
Our CEO, Mr. Tushar Jain, addressing the audience at 'Udgosh 2.0'. His leadership reinforces our mission to bring a new way of thinking to irrigation.
A special message from our VP of Sales & Marketing, Shri Anil Kaushal, on National Farmers' Day. He extends his heartfelt wishes and reaffirms our promise to serve our 'Annadatas' with high-quality products.
On Engineering Day, we salute our innovators. This image represents the brilliant minds behind our smart irrigation solutions, who work tirelessly to turn ideas into reality for farmers.
Celebrating 50 years of excellence, achievement, and commitment. This image captures our international team, representing a true 'Made in India' success story with a global presence in over 110 countries.
Our team members listening intently during a session at the 'Ullas 2.0' sales meet. These events are filled with insightful presentations and inspiring stories of growth.
A wider view of the audience at our annual sales meet. We bring together employees from across the country to share knowledge and plan for the year ahead.
Our international colleague, Mr. Hadar, addresses the team at Ullas 2.0. His presence highlights our global collaboration and the exchange of expertise within our company.
About Our Team & Guiding Principles
Behind every sprinkler and valve we design is a culture of deep collaboration. Our annual 'Ullas' and 'Udgosh' meets are where our engineers, dealers, and farmers come together, not just to talk business, but to align our design efforts with the actual challenges farmers face on the field. This constant feedback loop is why our solutions work, from our facility in Panipat to your local crops.
We started in 1972 with just two machines and a vision to make agriculture sustainable. Today, that vision has grown into a global presence across 110 countries, but our heart remains firmly with the Indian farmer. Our team approach is grounded in a simple reality: innovation must serve the soil. We do not build in isolation. Our engineers spend significant time at our dealer meets and farmer sabhas, listening to the ground-level issues regarding water salinity, soil texture, and pressure drops.
This direct line of communication with the farming community is what drives our research and development. Whether it is refining the Robin sprinkler or developing our smart Autodrip controllers, every technical improvement is a result of this collaborative culture. We believe in transparency, which is why we welcome farmers to visit our facilities in Panipat and Haridwar to see the manufacturing process firsthand. We are here to ensure that every drop counts, providing irrigation technology that is robust, easy to maintain, and truly built for the diverse Indian climate. Our commitment to 'kisanon ka bharosa' (farmer's trust) is not a slogan; it is the metric by which we measure our success.
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