Behind the Scenes: My Life as a Beauty Creator
Ever wonder what really happens behind the glam? From brand events to honest PR unboxings, this is my life in beauty.
A quick look from my time at the Lancôme event in January. I love getting to attend these beautiful brand launches and see new products firsthand.
Another shot from a fun night out at the Huda Beauty event. It's always a great time connecting with other creators and celebrating brands I love.
Here are a few random facts so you can get to know me better. I've been a full-time content creator for three years now because I've been obsessed with makeup since I was 16.
Time for a big PR unboxing. I'm so grateful to all the amazing brands like YSL, Dot & Key, Elf, and Maybelline for sending over their latest products for me to try. Let me know if you want a giveaway.
Had an amazing time at the Caudalie event. I'm holding their Vinoperfect serum, which is one of my holy grail products for brightening dark spots.
A close-up of the Caudalie Vinoperfect serum. This product is truly worth every penny for its ability to even out skin tone and give you a radiant glow.
Just a weekly photo dump with some of my favorite people at a Dermafique brand event. Being a creator allows me to have so many wonderful experiences.
A moment I'll never forget, meeting the stunning Katrina Kaif at the launch of the Kay Beauty Smokey Eye Range. I'm so grateful for opportunities like this.
Had to get a selfie. It was such an honor to meet Katrina Kaif and celebrate her brand, Kay Beauty. She is just as lovely in person.
A look at the new Smokey Brown Eyes collection from Kay Beauty. The packaging is gorgeous, and the products are perfect for creating a sultry, smokey eye.
About My Life as a Beauty Creator
I get sent a lot of PR packages, but I only ever feature what I truly love. If you see me unboxing a new serum or testing a trendy blush on my channel, it is because I have already put it to the test. I am picky because I know you rely on my honest, no-fluff reviews to decide what is actually worth your money.
Being a beauty creator in Mumbai is a rollercoaster, but honestly, my favorite part is testing things out before they hit your vanity. People see the invite-only events and the shiny PR boxes from brands like YSL, Caudalie, or Kay Beauty, but there is a lot of work that goes into it behind the camera.
When I attend a brand event, I am not just there for the photo op. I am digging into the formula, talking to the brand experts about their ingredients, and figuring out if that new launch is genuinely going to work for Indian skin types.
The same goes for unboxings. I get hundreds of products monthly, but I only keep what performs. If a product gives me a cakey base or irritates my skin, it never makes the cut for my recommendations. I am a total paglu (crazy) for finding budget-friendly dupes that actually work, so I spend hours comparing textures and finishes just to make sure you do not waste your hard-earned money on hyped-up junk.
If you are looking for someone who knows the Indian beauty market inside out and will not sugarcoat the misses, you have found her. Let’s get into the details—whether you need a skincare audit or a bridal masterclass, I am here to help you get the look without the guesswork.
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