My Featured Brand Work and Editorial Photography
A glimpse into my visual world, where every frame is captured to tell a story of grace, personality, and genuine connection.
This portrait of actor Sumeet Vyas was for an editorial feature on modern fatherhood. I aimed to capture a moment of quiet reflection, using natural light from the window to create a soft, thoughtful mood that speaks to his personality beyond the screen.
Capturing the pure joy of childhood is a privilege. For this kids' couture brand shoot, we created an elegant, festive atmosphere where this little model's bright smile and the dress's delicate details could truly shine.
Documenting the launch of Rujuta Diwekar's book with Kareena Kapoor was about capturing the synergy between two powerful women. This shot shows their shared warmth and professional rapport on stage, a key moment for the brand's story.
For this festive fashion campaign, I wanted to create a visual story full of grace and movement. The video showcases a variety of ethnic wear, focusing on the flow of the fabrics and the confident energy of the models in an elegant setting.
This is a moment of pure, unscripted happiness from a baby skincare brand campaign. The goal was to create an image that felt both professional for the brand and deeply personal, capturing the gentle, safe, and joyful experience of bath time.
Bringing together two distinct personalities like Sumeet Vyas and Raghu Ram for a "Portraits of Fatherhood" campaign was about finding a shared connection. This shot captures their camaraderie and teamwork, reflecting the collaborative spirit of the project.
A behind the scenes look at the magic we create during a kids' festive wear shoot. It shows the fun, collaborative energy on set and how we work with young models to capture authentic smiles and beautiful moments for the brand.
About this collection
My approach to brand photography is rooted in connection rather than just the final product. Whether I am shooting a celebrity editorial or a festive clothing campaign, I prioritize natural interactions and honest light to bring out the subject's personality. It is rarely just about the frame; it is about the story you are trying to tell your audience and the specific energy your brand holds, which I help uncover through collaborative pre-shoot planning.
I treat every brand shoot as a narrative project. My work involves a mix of commercial precision and editorial warmth, a style developed over fourteen years of behind-the-lens experience. When shooting editorial features, such as the 'Portraits of Fatherhood' series, I rely on natural window light and subtle direction to capture genuine reflection rather than just a pose. This same philosophy applies to commercial work; I want the viewer to feel the brand's identity immediately.
Working out of my studio in Hiranandani Estate, Mumbai, I utilize the Nikon Z8 and Zf systems to ensure that every texture and color tone is accurate, from the fabric of festive couture to the softness of skin in baby skincare campaigns. My process is collaborative. We start with a consultation to define the mood and narrative, moving from pre-shoot planning to the actual session where we focus on real-time feedback through tethered shooting. For festive lookbooks and launches, I focus on the movement and grace of the clothing, ensuring the images serve both marketing goals and brand legacy. I believe that professional photos should act as a piece of your story, providing proof of your journey and your brand's growth.
Anamika Singh
Hi, I am Anamika. I swapped my corporate shoes for a camera to document stories that matter, from the quiet confidence of a portrait to the chaos of a festive launch. I am a mother, a community leader, and a photographer who believes that every brand has a soul waiting to be captured on camera.
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