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Behind the Scenes: Real Interior Design & Build Process

byAAA InteriorsStudio at Greater Kailash, New DelhiView full gallery

A look at the work that happens before the photos are taken. See our site installations, furniture making, and the design decisions that bring a home together.

Behind the scenes at a villa project in Gurgaon, where we are installing a stunning cascading chandelier. It's amazing how a single lighting fixture can become the focal point and transform a corner.

Here's a design dilemma for you: would you choose a modern fluted accent wall or a soft, organic limewash wall for a bedroom? Both are beautiful trends, but they create very different moods.

Bold prints and patterns are the easiest way to add some sass and personality to your space. I love using them on accent chairs, cushions, or even as framed art to create a focal point.

Adding textured, organic, and sculptural home decor pieces is a great way to create visual interest. A collection of vases in different shapes and finishes can turn a simple corner into a beautiful vignette.

Textured art is a micro-trend for 2024 that I'm very excited about. Moving beyond 2D prints, this trend embraces art with dimension and tactile qualities, adding depth and a sensory experience to your walls.

This is a great DIY project to try. You can create your own textured paint by mixing basic kitchen ingredients like sugar, tea, or even cement with acrylic paint for a unique, custom finish.

You can achieve expensive-looking exterior finishes on a budget. This video shows a texture paint technique that mimics the look of stone blocks, using shadows and color variation to create depth.

About this collection

I don't believe in keeping the process hidden. Whether it's showing how a cascading chandelier is installed in a villa or why I prefer finger grooves over handles for a seamless look, I want you to see exactly how your home comes together. Good design isn't just about the final photograph, it's about the hours spent perfecting the miter joints, sourcing the right material, and getting the lighting just right.

The Reality of Site Work

Design is clean on paper, but on-site, it’s about solving real problems. My approach is hands-on. I’m the one picking the materials, checking the paint consistency, and ensuring that storage solutions actually work for your daily routine. When you see a finished space, you’re seeing the result of decisions we made to hide plumbing pipes, optimize storage in tight corners, or select the perfect matte PU polish for durability.

Why Details Matter

I focus on the small stuff because that’s what changes a room from 'looks okay' to 'feels right.'

  • Hardware: We use soft-close hinges and drawer channels (like Ebco) because they last. No noisy slams.
  • Finishes: Whether it's fluted paneling or stone veneer, I test finishes to ensure they look expensive but are practical to maintain.
  • Lighting: It’s not just about brightness. It's about placement—highlighting a textured wall or making a corner cozy with the right pendant light.

My Design Philosophy

I’m not here to push a trend. I’m here to help you build a home that reflects you. If you’re tired of the standard modular look and want furniture that actually fits your life—like a revolving TV unit or a floating bedside table that saves floor space—that’s where I step in. We prioritize functional design that survives the reality of living, not just the day we finish the project.

87 homes designed and built to date.Approved by the tribe
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AAA Interiors

Studio at Greater Kailash, New DelhiStarting ₹250 ₹ per Sq. Ft. (Floor Area)

I obsess over miter joints, hidden wiring, and the way light hits a texture. I’m not here to sell you a catalog design; I’m here to figure out what actually makes your house feel like home, one detail at a time.

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