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The Story Behind Your Daily Bling

byUpakarnaShips across IndiaStarts from₹950 per pieceView full gallery

Ever wonder why we obsessed over waterproof jewellery? Here is the story behind our brand and the team that keeps your shine on.

My financial plan: Step 1, buy Upakarna. Step 2, regret nothing. This is a mood I can get behind.

Best friends don't copy, they match. Tag your bestie and get your matching evil eye bangles and gold hoops now.

My jewellery tells a story of love, confidence, and timeless beauty. I craft each piece with care, using premium quality, anti-tarnish stainless steel, because your moments deserve to last.

Jewellery is my therapy. This video is for all the girls who feel a little sparkle is all they need to feel better.

This gold is a mood. A look at my collection of gold jewellery, from chunky rings and hoops to delicate necklaces and bangles.

Level up your glam game with my anti-tarnish bling. This video gives you a peek at how I style my pieces for a night out.

Serving looks hotter than the summer sun. This video features some of my top summer picks, perfect for any warm-weather occasion.

Office chic just got a serious upgrade. This video shows how you can style my gold, emerald, and evil eye collection for the ultimate office glam.

POV: jewellery makes you the happiest. A little mirror selfie moment showing off some of my favorite rings, earrings, and bangles.

About Behind the Brand

We were sick of jewellery that turned skin green and lost its shine after a week. So, we made our own. Upakarna started because we wanted pieces that look high-end but actually survive real life—showers, sweat, and long work days. We built this for anyone who wants to wear their favourite stack 24/7 without a second thought.

Trusted by 200,000+ jewellery lovers. — Approved by the tribe
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Upakarna

Ships across IndiaStarts from ₹950 per piece

We are a fun bunch obsessed with jewellery that tells your story. We spend our days making reels, designing pieces we actually want to wear, and ensuring everything is 100 percent waterproof. If it does not pass our daily-wear test, it does not make it to the shop.

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Another shot of our lovely customer, showcasing the full look with her cotton suit and our traditional jewellery.

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A personalized script necklace is my signature offering. This piece, featuring the name 'Anika', shows the delicate and elegant flow of the custom script, making it a perfect everyday accessory or a thoughtful gift.8
This close-up shows a gold bar pendant engraved with the name 'Sanjana'. The clean font and minimalist design make it a versatile piece, perfect for wearing alone or layering with other necklaces.
My necklaces are for everyone. Here, a classic round gold pendant is engraved with the Leo zodiac sign, offering a stylish way for him to connect with his astrological identity.
Turn a cherished memory into a timeless keepsake. This round gold pendant is engraved with a loved one's actual handwriting, "I love you grandma", creating a uniquely personal and sentimental piece of jewelry.

Personalized & Custom Engraved Jewelry

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This is the energy I love to create for your special days. A happy client looking absolutely radiant at her Haldi ceremony, wearing a vibrant, custom-matched choker set that brings her whole look to life.8
This is the vibe of my FLORAA collection. A model showcasing our handcrafted pink and green beaded earrings, designed to feel like a mini bouquet you can wear. It’s a perfect accessory for a garden wedding or a brunch look.
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Handcrafted Statement Jewelry for Every Vibe

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More from Contemporary Ethnic & Gifting Jewellery by Upakarna

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