Professional Hair Smoothening & Straightening Services
Transform frizzy, unmanageable hair into a sleek, healthy, and high-shine mane. We use premium, safe treatments tailored to your specific hair texture.
A powerful before and after comparison. On the left, you see hair that is prone to frizz and difficult to style. On the right, the result of our smoothening therapy is perfectly straight, glossy, and healthy-looking hair.
From wavy and unruly to sleek and straight. This before and after shot demonstrates the effectiveness of our classic smoothening treatment, which simplifies daily styling and provides a lasting polished finish.
Watch the transformation from frizzy and dry to smooth and hydrated. This video shows the result of our deep conditioning and smoothening process, leaving the hair with a healthy, natural-looking sheen.
This video showcases a stunning transformation on very long hair. We used a keratin treatment to eliminate frizz, seal the cuticles, and create a smooth, flowing look with a beautiful light-reflecting surface.
See how we turn dull, tired hair into a vibrant, glossy mane. This is the result of our Nanoplastia treatment, which straightens and deeply nourishes the hair for a flawless finish.
This client wanted to restore their damaged, frizzy hair. Our stylists performed a keratin repair process, which not only straightened the hair but also infused it with protein to rebuild its strength and shine.
A perfect example of how our treatments create touchably soft and smooth hair. This client's hair is now manageable, healthy, and has a beautiful natural bounce after a hair botox session.
About this collection
Every hair type is different, which is why we don't believe in a one-size-fits-all approach. Before we start any treatment—whether it's a classic Keratin process or a Nanoplastia organic straightening—we assess your hair’s elasticity, porosity, and chemical history. This initial consultation helps us pick the right formula to fight your specific frizz, ensuring you leave with healthy, flowing hair that is actually easier to style at home.
Your Hair’s Transformation Journey
When you visit us at New BEL Road, the first thing we do is talk. We aren't just applying a product; we are correcting a texture issue. If you’re struggling with unmanageable frizz or hair that feels lifeless, we identify whether you need deep hydration, frizz elimination, or a structural change.
The Treatments We Rely On
We use premium lines like De Fabulous, GK Hair, and Floractive to get consistent, safe results:
- Classic Keratin & Smoothening: Ideal for reducing volume and eliminating frizz. This 3-4 hour process uses high-heat thermal sealing to lock in a polished, straight finish.
- Hair Botox Restoration: Perfect for damaged fibers. This is a deep conditioning treatment (using Tanino or Felps) that adds bounce and softness without changing your hair structure.
- Nanoplastia Organic Straightening: Our top pick for those wanting up to 90% straight hair using amino acids. It’s gentle, free of harsh chemicals, and great for sensitive scalps.
What to Expect
Results are personal. Some clients see dramatic changes in one session; others with highly porous hair may need a step-by-step approach to rebuild strength. Our salon environment is designed to make these longer sessions comfortable. We don't rush the process, especially when it involves heat styling at 230°C or precise saturation.
Aftercare
Smoothing treatments aren't magic—they need maintenance. We will guide you on the right shampoos and drying techniques to extend the life of your treatment, ensuring that "just-left-the-salon" feeling lasts as long as possible.
Toni&Guy New Bel Road
We are the Toni&Guy team at New BEL Road, and we believe your hair is the best accessory you own. We love that moment when a client catches a glimpse of their reflection and sees their hair transformed from rough to sleek. Life is short, so let's make every hair flip count.
Still looking for the right treatment?
Explore our other hair services to find what your hair needs.
More from Hair Treatments by Toni&Guy New Bel Road
More services by Toni&Guy New Bel Road