Behind-the-Scenes & Influencer Picks: Shop the Style
Ever wonder how your favorite creators get that effortless, breezy look? Come behind the scenes with us. From store tours to candid try-on hauls, get an unfiltered look at the collections everyone is talking about.
A girls' day out isn't complete without some retail therapy. This video captures that feeling of browsing the racks and falling in love with everything.
You have to throw a fit when the fit is this good. Having some fun at the store trying on the prettiest outfits from the latest collection.
Gourii Kumar getting ready in my Miran White Kurta Set. It’s soft, breezy, and effortlessly pretty, perfect for that "high tea" vibe she was talking about.
When his love language is gifting you Mulmul. Divya Kapoor looks absolutely radiant in the Jaithra Ombre Pink Kurta Set.
Rini is serving looks in the Bandhan Pima Satin Yellow Kurta Set. This video shows how to style it up with the right accessories for a perfect festive moment.
POV: You found the perfect white kurta set for the festive season. This is a feeling I know well, and this beautiful embroidered set is a top contender.
Some looks just feel like a soft dream. Jannat Khan taking a mirror selfie in the Alagi White Kurta Set, looking timelessly chic.
Devika Vinayek is owning the season in the Miran Lawn Printed Navy Kurta Set. This is what I call summer done right: effortlessly pretty and chic.
You cannot not look pretty and elegant in one of my outfits. Swati Vatsa looks absolutely stunning in this mauve kurta set during a recent shoot.
These are the picks that make you stop and stare. Here are some of the top 10 pieces that our favorite influencers are loving right now.
About Behind The Scenes & Influencer Picks
Watching a video is great, but seeing how our fabrics move in real life is a different story. When you scroll through these clips, pay close attention to the natural drape of our Supima cotton and the intricate lace detailing on the hems. These aren't stiff, staged editorial shots where everything is pinned back. This is how the clothes actually sit on you when you’re grabbing coffee or heading to a brunch—natural, flowy, and completely fuss-free.
See it in Motion
There is a massive difference between looking at a static photo and seeing how a garment behaves. Our Behind-the-Scenes gallery is designed to bridge that gap. We know that when you're shopping for ethnic wear online, your biggest questions are usually about transparency, the weight of the fabric, and how it fits when you move.
Why Our BTS Matters
- Real Movement: See the sway of our kaftans and the actual length of our dhoti pants.
- Fabric Feel: You get a clearer sense of the texture of our soft Mulmul cotton and satin-cotton blends.
- Styling Hacks: Watch how influencers layer their kurta sets, accessorize with juttis, and transition their look from a day-time grocery run to a festive evening outfit.
Influencer Favorites & Celebrity Picks
We love it when stars like Kiara Advani or Ananya Panday pick up a Mulmul set, but we love it even more when our community shows us how to style them. This gallery features top-trending pieces that our favorite content creators are currently obsessed with. Whether it's the latest pastel kurta sets from our Happiness Sale or structured fusion co-ord sets, you are seeing these pieces exactly as they are worn in real life.
Shop the Look
If you see a style you love in one of these videos, don't wait too long. Our influencer-featured pieces tend to fly off the shelves. Remember, our casual ethnic wear is designed to be lived in—not just worn for special occasions. Find the piece that makes you feel like you, add a pair of chunky earrings, and you are ready for anything.
Mulmul
We are Mulmul, and we’re here to prove that ethnic wear doesn't have to be heavy to be festive. We believe in soft fabrics that feel like a second skin and details that make you smile. If you love a breezy kurta set that transitions from a coffee run to a mehendi function, you’re in the right place.
Still looking for your perfect fit?
Tell us what style or celebrity look you have in mind.
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