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Behind-the-Scenes & Influencer Picks: Shop the Style

byMulmulShips across India; Visit 22 stores across major citiesStarts from₹2,800 per outfitView full gallery

Ever wonder how your favorite creators get that effortless, breezy look? Come behind the scenes with us. From store tours to candid try-on hauls, get an unfiltered look at the collections everyone is talking about.

A girls' day out isn't complete without some retail therapy. This video captures that feeling of browsing the racks and falling in love with everything.

You have to throw a fit when the fit is this good. Having some fun at the store trying on the prettiest outfits from the latest collection.

Gourii Kumar getting ready in my Miran White Kurta Set. It’s soft, breezy, and effortlessly pretty, perfect for that "high tea" vibe she was talking about.

When his love language is gifting you Mulmul. Divya Kapoor looks absolutely radiant in the Jaithra Ombre Pink Kurta Set.

Rini is serving looks in the Bandhan Pima Satin Yellow Kurta Set. This video shows how to style it up with the right accessories for a perfect festive moment.

POV: You found the perfect white kurta set for the festive season. This is a feeling I know well, and this beautiful embroidered set is a top contender.

Some looks just feel like a soft dream. Jannat Khan taking a mirror selfie in the Alagi White Kurta Set, looking timelessly chic.

Devika Vinayek is owning the season in the Miran Lawn Printed Navy Kurta Set. This is what I call summer done right: effortlessly pretty and chic.

You cannot not look pretty and elegant in one of my outfits. Swati Vatsa looks absolutely stunning in this mauve kurta set during a recent shoot.

These are the picks that make you stop and stare. Here are some of the top 10 pieces that our favorite influencers are loving right now.

About Behind The Scenes & Influencer Picks

Watching a video is great, but seeing how our fabrics move in real life is a different story. When you scroll through these clips, pay close attention to the natural drape of our Supima cotton and the intricate lace detailing on the hems. These aren't stiff, staged editorial shots where everything is pinned back. This is how the clothes actually sit on you when you’re grabbing coffee or heading to a brunch—natural, flowy, and completely fuss-free.

Spotted on India's favorite style icons. — Approved by the tribe
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Mulmul

Ships across India; Visit 22 stores across major citiesStarts from ₹2,800 per outfit

We are Mulmul, and we’re here to prove that ethnic wear doesn't have to be heavy to be festive. We believe in soft fabrics that feel like a second skin and details that make you smile. If you love a breezy kurta set that transitions from a coffee run to a mehendi function, you’re in the right place.

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Browse through Curated picks from other experts on mytribe

A mirror selfie showing off a gorgeous maroon draped saree. Sometimes the best shots are the ones you take yourself before heading out.5
Another angle of the maroon saree, because why not? Confidence is key.
A selfie in a stunning emerald green satin saree. I love playing with different colors and fabrics.
A quick mirror check in the sparkling blue lehenga. This shows my genuine excitement for the outfits I get to wear.

Behind the Vibe: Authentic Selfies & Style Moments

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Khushboo NandwaniAvailable online and travels across India for shoots
There's nothing like the elegance of a velvet suit in winter. This mustard yellow ethnic ensemble is perfect for festive daytime events, combining traditional embroidery with a rich, modern color.122
A full look at this beautiful winter velvet suit. The deep blue velvet dupatta provides a stunning contrast, making it a standout piece for any winter occasion.
It's all in the details. The traditional jutti perfectly complements the ethnic vibe of this velvet suit.

The Fashion Lookbook: My Signature Styling & OOTD Inspirations

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NidhiOnline collaborations; Travels across India for shoots
This is the kind of polished, high-impact beauty content I create. This close-up focuses on a glamorous makeup look, featuring dramatic winged eyeliner and long lashes, perfect for showcasing cosmetics or skincare brands in a luxurious light.8

My Signature Style and Creative Portfolio

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Rishita MitraAvailable online; Takes projects across Dehradun and NCR
10
Sometimes a single picture says it all. This self-designed red saree is one of my absolute favorites. It’s bold, classic, and makes me feel powerful. The perfect inspiration for your next big event.

Sakshi's Signature Styling, GRWMs, and Fashion Essentials

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Sakshi GroverTakes projects across Delhi and travels pan-India
9

Behind the Scenes: How I Create My Fashion Content

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KritikaAvailable for shoots across India
8

Behind the Scenes at Lucky Silk Store

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Lucky Silk StoreVisit stores in Lajpat Nagar, Rajouri Garden, and Chandni Chowk; Delivers across Delhi NCR

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More services by Mulmul

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