Behind the scenes at our brand
We started in a small village kitchen with a simple goal: making natural wellness affordable. See how we grew from a single idea into a community of over 100 women across 20 stores.
This is the inspiring journey of Suganya, one of our beauty advisors. She shares how she grew with the company, winning awards and receiving full support during her maternity leave. Her story shows that we are more than a company, we are a family.
Our founder explains our vision. We are a lifestyle brand that provides affordable, natural solutions for everyday problems like hair fall, weight issues, and skin concerns. Our goal is to make wellness accessible to everyone.
Our founder answers a key question: why aren't our products more expensive? He explains our principle is to offer useful, high quality products at an affordable price, not to create luxury items that few can buy.
A customer asks if we are a health, hair, or skin care brand. We explain that we are a lifestyle brand, offering high quality, affordable solutions for all of modern life's common problems, from hair fall to weight gain.
A day in the life of one of our Beauty Advisors. This video shows how she incorporates our products into her daily routine, from muesli for breakfast and ABC malt for immunity to our skincare and family health mixes.
A fun "What's in my bag?" challenge with our employees. It shows how our own team, from HR to interns, uses and loves our products every day, including ABC Malt, muesli, and various skincare items.
About Our Story & Our People
Our team isn't just about selling products. When you walk into one of our 20 stores, you are meeting someone like Suganya, who grew with us from a junior beauty advisor to an award winner. We focus on training, supporting maternity leave, and ensuring every woman here gets a chance to build a real career, not just a job.
From a shed to 20 stores
We began with one goal: solving everyday health problems without the price tag of luxury treatments. Founder Marakkal believed that health shouldn't be expensive or complicated. What started as a small effort to source raw ingredients has grown into a network of 20 stores across Tamil Nadu, from Madurai to Chennai.
Why we are a lifestyle brand
We don't just sell skincare or health mixes. We provide solutions for modern life. Whether it is handling hair fall caused by apartment water, managing weight with millets, or finding chemical-free skincare for pollution, our products are based on traditional remedies we use in our own homes.
Our approach to wellness
- Transparency: We explain why we use specific ingredients like Redensyl or Horse Gram.
- Accessibility: We keep prices fair because we want our products in every home, not just in luxury cabinets.
- Community: Over 200 women work with us today. We are proud to support their growth as much as they support our customers.
If you are near one of our stores in Coimbatore, Trichy, Bengaluru, or elsewhere, come by to talk with our advisors. We don't use high-pressure sales tactics; we simply help you find what actually works for your daily routine.
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