Tribe Verified

Our Journey and Mission in AgriTech

byAutomat IndustriesVisit facility at SIDCUL, HaridwarView full gallery

From humble beginnings in 1972 to a global footprint in 110 countries, our journey has always been about one thing: supporting the Indian farmer with sustainable, smart technology.

Celebrating 50 years of excellence, achievement, and commitment. We are proud to be a truly self-reliant Indian company with a global footprint in 110 countries, serving the farmer community worldwide.

On Independence Day, we celebrate India's rich agricultural heritage. Our mission is to carry this legacy forward with modern micro-irrigation technology, making our nation's farms more productive and water-efficient.

On Engineers' Day, we salute our innovators. Every valve, filter, and automation kit we create is the result of brilliant engineering dedicated to solving real-world challenges for farmers.

Just as Ganpati Bappa removes obstacles, our smart irrigation solutions are designed to remove the challenges in farming. Wishing everyone a blessed Ganesh Chaturthi.

A message from our VP of Sales & Marketing, Shri Anil Kaushal, on Kisan Diwas (Farmer's Day). We honor the hard work of our annadatas (food providers) and renew our promise to provide high-quality micro-irrigation products.

On World Rivers Day, we reaffirm our commitment to responsible irrigation. Protecting our waterways starts with sustainable water management, and our solutions are designed to conserve this precious resource.

On International Seeds Day, we celebrate the promise of tomorrow's harvest. Our smart sprinklers give seeds the perfect start, ensuring a healthy foundation for a bountiful future.

About this collection

For over five decades, we have stood by the Indian farmer not just as a manufacturer, but as a partner in every harvest. We started in 1972 with two machines and a simple idea to support local farming, and today, that commitment drives us to create smarter, water-efficient technology for fields across India and the globe.

Our Story: From 1972 to Today

Our story began in 1972 with Mr. P.K. Jain, armed with just two machines, six people, and a vision to change how irrigation works. We wanted to make tools that were tough enough for Indian fields but precise enough for global standards. What started in a small workshop has grown into a large family, with manufacturing facilities in Haridwar and Delhi, serving farmers in 110 countries. We have grown, but our core remains unchanged: we are still 'kisanon ka saathi' (farmers' companion).

Made in India, For the World

We believe in the power of 'Atmanirbhar Bharat' (Self-reliant India). Every valve, filter, and automation kit we design is the result of local engineering, built to handle real-world challenges like unpredictable water sources and varying crop needs. We do not just sell products. We provide solutions that save water, reduce labor, and improve yields. From our Saaras impact sprinklers to our smart Autodrip controllers, our products are built for every season.

Our Philosophy: Farming is Personal

For us, a farm is not just a commercial unit; it is an 'Annadata's' (food provider's) workplace. We celebrate our cultural roots, participating in festivals and organizing farmer meets, because technology is only useful if it is accessible and trusted. Whether it is an anti-smog misting system for cleaner city air or a micro-irrigation kit for a vegetable patch, our mission is to ensure that every drop of water is used to create a greener, more productive future. We are not perfect, but we are always here to help you get the most out of every drop.

50 years of innovation across 110 countriesApproved by the tribe
A

Automat Industries

Visit facility at SIDCUL, HaridwarStarting ₹3,800 Per Set of 5 Assemblies

We are a team that believes in the potential of Indian agriculture. With 50 years behind us, we continue to innovate, keeping the farmer's needs at the center of everything we build.

Find the right irrigation solution for your farm

Search by crop type, equipment, or specific irrigation needs.