Couture Collection Launches

Every collection launch at Aulerth is designed to be more than a simple product unveiling. When we partnered with Suneet Varma for the 'Mehr' collection, we hosted an evening at Rooh in New Delhi, inviting guests to interact with the jewelry under candle-lit displays. It was an opportunity to understand the narrative behind the pieces—the inspiration drawn from the concept of self-love and the intricate craftsmanship of lab-grown polki and recycled metals.

Similarly, the debut of 'The Altruist Kada Bracelet,' designed by JJ Valaya, turned into an evening of shared purpose at Olive. This event highlighted our belief that fashion can and should drive positive change, as guests engaged with the cause of supporting girls' education.

We design these events to provide insight into the creative journey of our designer collaborators. You aren't just browsing; you are engaging with the designers, stylists, and fellow enthusiasts in an environment that honors craftsmanship and sustainability. From the delicate floral installations to the thoughtful culinary pairings, every element is chosen to reflect the soul of the collection.

Whether you are interested in our next high-fashion showcase or curious about how we bridge the gap between couture aesthetics and eco-conscious production, our launches offer a unique window into this world.