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The Anantam Experience: Premium Indian Ethnic Wear

byAnantamAvailable at 3 stores across South Extension II and GurugramStarts from₹2,800 per pairView full gallery

Explore Anantam, where fresh talent meets heritage craft. Discover the styles, spaces, and stories that shape our collections.

The stunning Mira Kapoor celebrating in one of my curated pieces. She wears an elegant umbrella kurta set by Prisho, a perfect example of understated festive glamour.

A staircase that leads straight into timeless beauty. This is a view of one of my stores, where every corner is designed to inspire and showcase my curated collections.

A closer look at Mira Kapoor in the Prisho umbrella kurta set. The intricate black and silver embroidery on the cape is a beautiful detail.

Embracing the season with luxurious fabrics and dreamy florals. This display shows how I pair outfits with the perfect accessories to create a complete look.

A wider view of my floral collection, featuring kurtas, suits, and sarees in a beautiful, cohesive color palette.

A moment of quiet preparation. This image captures two models in beautiful silk suits, one in royal purple and the other in a contrasting orange, getting ready for a celebration.

About The Anantam Experience

Walking into our boutiques is about discovering the story behind every thread. We invite you to feel the textures, try on the silhouettes, and see the craftsmanship firsthand, whether you are choosing a piece for a celebration or finding a style from a new Indian label.

Designer fashion in South Ex and Gurugram. — Approved by the tribe
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Anantam

Available at 3 stores across South Extension II and GurugramStarts from ₹2,800 per pair

We are Anantam. We believe that fashion is more than just clothing; it is where art meets attire. We select Indian fashion that celebrates timeless silhouettes, bringing together the best of fresh talent and heritage craft for the modern individual.

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Browse through Curated picks from other experts on mytribe

This dramatic lehenga in a serene aqua tone is a perfect example of modern couture. The sculptural floral details and voluminous, shimmering skirt create a silhouette that is both unforgettable and moves with a beautiful lightness, ideal for a contemporary bride or a grand reception.10
For the bride who loves tradition with a touch of modern grace, I present this reimagined red lehenga. The intricate contrast embroidery and classic A-line silhouette offer a timeless look, while the thoughtful detailing ensures it feels fresh and personal for your most important day.
Menswear, in my view, should be about quiet confidence and impeccable detail. This ivory sherwani set is a masterclass in understated elegance, featuring intricate hand-embroidery that adds texture and depth without overwhelming the clean, tailored lines. It is perfect for the groom who values refined craftsmanship.
Styling for couples is about creating a harmonious narrative. Here, I've coordinated rich tones and refined textures to ensure both individuals shine, yet look perfectly complete together. This is for those special family celebrations where every detail matters.

Our Featured Collection of Designer Indian Wear

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ArmadioVirtual sessions & In-store at Indiranagar & Sadashivanagar
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Behind the Scenes at Lucky Silk Store

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Lucky Silk StoreVisit stores in Lajpat Nagar, Rajouri Garden, and Chandni Chowk; Delivers across Delhi NCR
This is where modern design meets timeless elegance. I designed this sequined drape dress for the woman who loves to make an entrance. It's the perfect statement piece for cocktail nights and celebrations, crafted to ensure all eyes are on you.8
Every special moment deserves an extraordinary outfit. I believe in timeless elegance, which is why I meticulously crafted this black and gold lehenga. It's designed for the modern bridesmaid or the sister of the bride who celebrates tradition with a contemporary twist.
For those moments that call for something a little different, or 'hatke'. This green printed co-ord set is my take on modern festive wear. It combines the comfort of cullotes with a glamorous bustier and a chic jacket, perfect for a Mehendi celebration.
A designer blouse can instantly elevate your entire look. This piece, with its intricate multi-color embroidery, is a testament to my belief that a blouse isn't just an add-on; it's the hero of your outfit. It’s versatile enough to pair with many sarees and lehengas.

Our Signature Custom Collections

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Alankriti by Rachna ArvindAvailable at boutique in South City II, Gurugram
A sharp, charcoal grey three-piece suit that showcases our promise of unparalleled suiting and fitting. Notice the clean lines of the jacket and the perfect drape of the trousers, a testament to our bespoke tailoring process.8

Our Featured Collection: Tailored Suits & Ethnic Wear

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Lohchab and SonsVisit store at Narela, Delhi
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Featured Luxury Menswear Designs

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Forte BespokeStudio in Shahpur Jat, New Delhi; Serves across Delhi NCR
This custom-made silk blouse with handmade Kundan work is a piece I am incredibly proud of. It took over two weeks to perfect the intricate detailing, ensuring a truly royal and elegant finish for a special client.8
This vibrant lime green and pink Anarkali suit is perfect for the festive season. Made from flowing georgette with delicate floral embroidery and a matching net dupatta, it’s designed to make you stand out at any celebration.
A classic black Anarkali gets a modern update with delicate white lacework and a contrasting cream border. This is one of my go-to designs for an effortlessly elegant look that works for both day and night events.
I love layering, and this poly-silk printed jacket paired with a simple Kota Doriya kurta is a perfect example of chic Indo-Western styling. It's a versatile combination that can be dressed up or down for any occasion.

Handcrafted Festive & Ethnic Designs

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Odhani By VandanaShips across India; Visit store in Sector 49, Gurugram

More from Ethnic Fashion Accessories by Anantam

FeaturedThe Karwachauth & Diwali EditCelebration Lehengas & SareesVibrant Kurta EnsemblesElegant Kaftans & Fusion SetsUnderstated Elegance: Pastels & Earthy TonesStatement JewelryArtisanal Potlis & ClutchesHandcrafted Juttis

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Women's Designer & Ethnic WearPersonal Styling & Curated Shopping
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