My Journey: Turning Crochet into a Business
What began as therapy for my health became the foundation for A Handcrafted Gaatha. This is the story of how I built my brand from a living room project to a nationwide hustle!
My life changed when I picked up a hook and learned to crochet from scratch. It was my therapy during a dark phase with PCOD, and I'm so grateful for how it redirected my life. I haven't stopped since.
This is my butterfly effect. If it wasn't for my PCOD diagnosis and leaving my job, I never would have challenged myself to learn crochet. Now I'm living my dream life running this business.
A year ago, I officially launched A Handcrafted Gaatha after PCOD changed my life. I'm truly grateful for everything that has unfolded and the journey this craft has taken me on.
Someone once mockingly called my business a "daddi amma wali hobby." Now, this hobby helps me provide an income for other women and sustain myself. I'm proud to be a 'daddi amma' because old is gold.
POV: You built a successful business from a "daddi amma wali hobby." From market stalls to photoshoots, this is what turning a passion into a profession looks like.
I'm Tanisha, a crochet artist. This video is a quick introduction to me and the kind of handmade, quirky, and colorful things I love to make and sell.
My father, a true businessman, taught me that it takes time to build something lasting. His advice keeps me going through the ups and downs of the entrepreneurial journey.
Balancing personal life and work as a small business owner can be tough. After a break, I'm coming back stronger by taking small, steady steps to get back on track.
I'm working late because I'm not just a crocheter. I'm also the photographer, the packer, and the planner. This is the reality of running a small, one-person business.
A behind-the-scenes look at my process. From planning in my notebook to assembling dozens of sunflower earrings, there's a special peace in working on my own craft.
About My Journey: From Hobby to Hustle
People often dismiss crochet as just a daddi amma wali hobby, but I found my purpose in these stitches. When I started during a difficult health phase, I never imagined it would grow into a business that supports other women and ships across the country. It is more than just yarn; it is a full-time commitment to quality and craft.
My journey with A Handcrafted Gaatha began in 2022. I was going through a tough phase with PCOD and needed a distraction, so I picked up a hook and yarn. Suddenly, I had a focus. That initial hobby turned into my primary source of income and a way to channel my creative energy.
I handle every single part of this business myself, from content creation and photography to the late-night packaging sessions. It is raw, it is messy, and it is completely mine. People often ask how I manage the transition from artist to entrepreneur. It comes down to consistency. Whether I am at a market stall in Delhi or shipping a custom order to a customer in another state, I treat every project with the same dedication.
My father, a businessman, taught me that building a sustainable venture takes patience and grit. I have integrated that advice into my work, moving from those initial losses to breaking even and now scaling up. My brand is built on this foundation of authenticity. When you order from me, you are not just getting a mass-produced item. You are getting a piece that was made with intention and a happy dance behind the scenes. I am not just selling a product, I am sharing the story of how I reclaimed my health and found my passion.
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