Brand Collaborations and Press Features
I help brands find their unique sound by blending the soul of the sitar with modern production. Whether it is a global campaign or a bespoke creative project, my work is about making traditional ragas feel relevant and fresh.
The official cover art for my collaboration with Spotify on their 'ECHO: Soulful Sitar' campaign. I was commissioned to compose and produce the lead track, 'Kautilya', a forward-looking interpretation of Indian classical music.
A promotional shot for the Spotify ECHO campaign. This project put Indian classical instruments at the forefront, and I was honored to represent the sitar.
Checking out the 'ECHO: Soulful Sitar' playlist I curated for Spotify. This collaboration allowed me to share my music and the music of other great artists with a global audience.
Receiving the GQ 'Most Influential Young Indians' award alongside Aamir Khan. This recognition from a major publication highlights my influence in bringing traditional music to the forefront of modern culture.
A personal shot with my GQ award. I work to be a positive influence, using my platform to promote mental health awareness and the power of music.
A moment of gratitude after being featured by GQ and Vogue in the same week. These press features are a testament to the growing global appreciation for the sitar.
On stage with Deepak Chopra at the Chopra Foundation's Sages and Scientists Symposium at Harvard University. I was invited to perform and speak about music's role in mental health.
The artwork for my single 'Shankara', which I premiered at the Sages and Scientists Symposium. This shows my collaboration with major wellness organizations.
Performing 'Shankara' at the historic Sanders Theater at Harvard University. I create and perform music for high-profile events and conferences.
An article from Spotify's 'For the Record' blog detailing my work on the 'Kautilya' project. It explains my process of blending traditional ragas with modern production.
About Brand Collaborations & Press
When I partner with a brand, I don't just lay a track over your footage. We sit down to map the emotional beats of your campaign—whether it is a high-energy product launch or a calm, meditative wellness spot. My process involves dissecting the raga structure to fit your specific duration and energy, ensuring the sitar doesn't just act as background noise, but as a central voice that defines the narrative.
Beyond the Surface
My approach to brand collaboration is rooted in the same philosophy I use for my solo work: authentic storytelling. When I worked with Spotify on 'Kautilya', we weren't just making a song. We were bridging the gap between classical Indian instrumentation and modern streaming culture. That same energy is what I bring to your project.
How We Work Together
- Concept & Storyboarding: We start with your brief. If you need a cinematic soundscape, I look at the visual direction. If you need a hooky, lo-fi track for social media, we focus on BPM and groove.
- Instrumentation: I bring in the right tools for the vibe—be it my traditional family-made acoustic sitars or the custom electric Zitar. Need an ensemble? I have a crew of session musicians, including tabla and flute players, ready to track.
- Production Standards: We record in top-tier studios, delivering broadcast-ready WAV files at 48kHz/24-bit. Whether it is for a commercial, a brand film, or a digital campaign, the sound is mastered to meet international loudness standards.
Why Partner With Me?
My sound is a bridge. It is 'old roots, fresh beats.' I have worked with everyone from international platforms like Spotify and GQ to wellness organizations like the Chopra Foundation. I understand how to balance the gravity of tradition with the pace of modern marketing. If you want to move people and make an impact, let's build something.
Getting Started
We can start with a quick chat about your campaign goals. Don't worry if you don't have a musical brief—just bring your story, and I will help you translate that into sound.
Similar work from other experts
Browse through Curated picks from other experts on mytribe
Featured Sitar Recordings & Collaborative Projects
Fusion & Collaborative Tabla Performances for Events
8
Featured Sitar & Zitar Highlights
20
Curating Sonic Identities for Brands and Art Exhibitions
7
Grammy-Nominated & Major Collaborations
Professional Sitar Studio Recording and Live Performances
More from Original Music Production by Rishab Rikhiram Sharma
More services by Rishab Rikhiram Sharma