Pet Parent University: Expert Guides on Pet Nutrition

A species-appropriate diet is crucial for dogs, who evolved as carnivores. Their digestive systems are designed for animal protein and fat, not the high carbohydrates found in many commercial foods.

Cats are obligate carnivores, meaning their bodies are designed to get nutrients primarily from meat. A natural, meat-centric diet is essential for their muscle growth, vision, and overall health.

As obligate carnivores, cats thrive on a meat-based diet. Our natural, single-ingredient treats align perfectly with this need, providing high-quality protein without unnecessary fillers.

Cats are hypercarnivores, meaning they have a high requirement for animal-based protein and a reduced ability to digest plant-based foods. A meat-rich diet is essential.

Our air-dried treats mirror the simple, raw, and unprocessed diets of your pet's ancestors. This minimal processing preserves nutrients and provides an instinctive texture and aroma that pets love.

How often should you give treats? We recommend the 10% rule: treats should make up no more than 10% of your pet's daily calories to avoid weight gain and nutrient imbalances.

Snack smarter, not harder. Treats are for rewarding, not replacing meals. We believe in finding the pawfect balance with high-quality, air-dried snacks to keep your pet's diet on track.

Portion control is key to pet wellness. We recommend starting small, following the 10% rule, and breaking treats into smaller pieces for training or smaller pets.

Wondering how to integrate treats without overdoing it? This guide offers tips on portion sizes, reading labels, and rewarding smartly to keep your cat healthy and happy.