About

I'm Nidhi, and fashion is my way to make every day feel like a scene out of a Bollywood movie. "Mai apni pasandida cheej hu" (I'm my own favorite), so everything I design is about bringing that main character energy. I believe your outfit should make you feel dreamy, confident, and a little bit filmy.

What I Design

I create for every mood and moment. My brand, Inaayat, is all about celebrating your glamorous side, but also loving your sukoon (peace).

• For fairytale feels: Think sparkly ball gowns, floral Barbie dresses, and chic, backless minis for those times you want a bit of magic.
• Festive occasions: I’m obsessed with our festivals, so expect vibrant mirror-work crop tops, breezy shararas, and contemporary kurta sets. Modern Indian festive wear that’s comfy and stylish.
• For chilling and wanderlust: Pahad (mountain) or beach, I design flowy maxi dresses, funky tie-dye co-ords, and resort dresses that are perfect for vacation and totally Instagrammable.

My Design Vibe

My looks are feminine, glamorous, and totally inspired by 90s/2000s Bollywood. There’s always a mix of Western trends and desi aesthetics, with a custom ethnic fusion outfits twist. I design with you in mind, making sure it feels personal and special.

How I Roll

Based in Delhi, I pour my heart into every piece. My process is super personal - I want you to feel a bit of my dreamy, Bollywood inspired fashion world every time you wear something I’ve created.