Behind the Scenes of Cinematic Product Filming
I believe in showing how the magic is made, from raw lighting setups to the final edit that brings a brand story to life.
A look back at one year with my dream camera, the Sony A7 IV. This video shows snippets of my work, my editing process with node trees in DaVinci Resolve, and the gear I use to bring my vision to life.
A behind the scenes look at how we get creative shots on the street. This clip shows me and my collaborator using a magic arm to create a unique point of view shot of a Sony camera.
What the client sees versus what I deliver. This short video reveals the simple green screen setup used for a realme product video and contrasts it with the sleek, professional final result.
A breakdown of the lighting and camera setup for the realme Pad 2 commercial shot. I've annotated the image to show exactly what gear was used, from the Godox lights to the specific camera settings.
This annotated behind the scenes photo explains how I achieved a "floating" shoe effect for a Fila product shot. It details the lighting, camera settings, and the simple string rig used to suspend the sneaker.
The behind the scenes setup for the "Mars terrain" realme Narzo shoot. You can see the sand pit, the overhead camera rig, and the lighting I used to create the otherworldly scene.
A diagram showing my lighting setup for a realme 10 Pro+ 5G product shoot. It details the placement of my Godox light, reflectors, and camera to achieve the final polished look.
About this collection
Most clients only see the final, polished video, but the real work happens in the setup. Whether it is building a sand pit for a realistic 'Mars' texture or testing different light wand angles for a curved screen, I believe in showing the process. Sharing my gear, light positions, and camera settings helps us collaborate better, so you can see exactly how we achieve that premium look before we even hit record.
For me, filmmaking is not just about the final render. It is about the grind, the lighting tests, and the problem-solving that happens before the camera rolls. When I shoot for a brand, I want you to know exactly how we got the result.
In this gallery, you will see the breakdown of my studio setups. From creating a rugged landscape for a phone shoot with a simple sand pit, to using multiple reflectors and Godox lights to highlight the curves of a device, my process is designed to be transparent. I document these setups because I want you to understand the effort and creative direction that goes into every frame.
I shoot primarily with my Sony A7 IV, which allows me to capture the dynamic range needed for high-quality commercial work. In post-production, I handle all the editing in DaVinci Resolve and Adobe Premiere Pro, ensuring that the color grading and sound design align perfectly with your brand guidelines.
Whether I am using a magic arm for a unique POV shot on the busy streets of Mumbai or executing a complex 'floating product' shot in my home studio, I treat every project as an opportunity to push the visuals further. If you are looking for a filmmaker who explains the 'how' as much as the 'what', I would love to discuss your next campaign. Let us build something real together.
Sarun Jayaprakash
I'm Sarun, a Mumbai-based filmmaker who started with a borrowed camera and now helps brands tell their stories. I’m obsessed with the craft, and my favorite part of the job is showing you exactly how we turn a simple product into a cinematic visual.
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