Commercials & Branded Content Lighting Services
From virtual production studios to high-impact outdoor commercial sets, we deliver precise lighting and LED wall solutions. Our Mumbai and Delhi-based teams coordinate directly with directors and DOPs to execute the technical look your brand campaign requires.
Stills from our work on a Johnnie Walker commercial. This project utilized our LED wall and lighting services to create a series of vibrant, ethereal backdrops for the featured artists.
A close-up and wide shot from the Johnnie Walker campaign. Our lighting was designed to be clean and flattering for the talent while ensuring the colorful background created by the LED wall was perfectly exposed.
Two distinct scenes from the Johnnie Walker ad, both powered by our lighting and LED wall. We created a serene, nature-inspired setting and a dynamic, abstract fluid art background, showcasing the versatility of virtual production.
More stills from the Johnnie Walker 'The Walkers List' campaign. The lighting seamlessly blends practical sets with virtual backgrounds on our LED wall, creating a rich and layered visual experience.
A video clip featuring artist Rashmeet Kaur for the Johnnie Walker commercial. The smooth, flowing background is a digital asset displayed on our high-resolution LED wall, perfectly lit to interact with the foreground.
A video clip from the Johnnie Walker ad showing an artist in a fantastical, nature-filled environment. This entire scene was created in-studio using our LED wall, eliminating the need for location shooting.
A wide shot of the massive circular LED and lighting rig we constructed for a Sunsilk commercial. The combination of the video wall and programmed moving lights created a spectacular, high-tech environment.
A close-up of the custom chandelier made from Astera Tubes for the Sunsilk ad. This fixture provided dynamic, color-changing light that became a central element of the set design.
Another angle of the spiral LED wall and lighting setup for Sunsilk. Our team handled the complex rigging and programming to ensure all elements worked in perfect harmony.
The Sunsilk set seen from the ground, showing the scale of the overhead lighting and LED structure. This kind of large-scale installation is one of our specialties.
About Commercials & Branded Content
Virtual production projects require exact color matching between your physical talent lights and the digital backdrop. We handle this by syncing our ARRI and Claypaky fixtures directly with your LED wall content via Art-Net, ensuring the reflections on products or actors perfectly align with the on-screen environment.
When filming commercials, the margin for error is nonexistent. Whether you are shooting in a Mumbai studio or on a remote Delhi location, our process starts with a technical breakdown. We analyze your script to determine if you need the soft output of ARRI SkyPanels for beauty shots or the high-output intensity of Nanlux Evoke 5000B units for large-scale sunlight simulation.
For automotive or product campaigns, lighting is less about brightness and more about reflection control. Our technicians map the light interacting with glass, metal, and plastic surfaces so it matches the virtual sky projected on the LED wall. This approach reduces post-production work and ensures a photorealistic finish.
We provide more than just equipment. We manage the entire power infrastructure, including 125 kVA silent generators, because we know a lighting rig is only as reliable as the power behind it. Our team includes senior gaffers, board operators for GrandMA consoles, and riggers who integrate seamlessly with your production house to execute complex truss setups safely.
Our Technical Capabilities
- Virtual Production: End-to-end LED wall rental with sync-capable lighting design.
- High-Output Sets: Solutions for large-scale outdoor commercials and sunlight simulation.
- Precision Control: Experienced programmers for GrandMA consoles handling pixel mapping and beam effects.
- Logistics: Full-stack grip, transport, and setup crew for both Mumbai and Delhi locations.
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