Professional Commercial Dance Projects and Campaigns in Ahmedabad
From IPL promotional anthems to brand campaign choreography, I design dance routines that aren't just moves—they are visual hooks meant to go viral.
A promotional piece for the 'Nidhivan na Garba' event. I use my choreography to tell a story and create a mood, inviting everyone to come and dance where the divine still dances.
Can't keep calm because Navratri is on its way. This is a simple, graceful solo piece I choreographed to get everyone excited for the upcoming season and my workshops.
It was an honor to choreograph for this Star Sports campaign with Rohit Sharma. We brought the energy of the fans to life with this 'Shor On, Game On' dance anthem for the IPL.
About Special Projects & Promos
When I take on a commercial or brand project, my goal is simple: capture the hook in under 60 seconds. We don’t just teach steps; we weave your brand’s specific gestures or product interactions into the choreography so it feels natural on camera. I handle the troupe casting and camera blocking, so you get a routine that is designed for the lens and ready to trend.
Behind the Commercial Lens
Commercial dance choreography requires a different mindset than stage performance. It’s not about projecting to the back of the room; it’s about understanding the frame. Whether it’s a music video that needs to tell a story or a brand campaign that requires a specific, repeatable hookstep, I focus on the technical details that make content perform on social media platforms.
My Process
- Concept & Mood: We start by breaking down the lyrics or the brand brief to find the emotion. For brands, this means integrating specific gestures or product movements into the routine.
- Rehearsal & Cast: Depending on the project, I bring in my professional troupe to ensure the visuals look full and high-energy. We focus on 12+ hours of rehearsal to ensure the sync is perfect.
- On-Set Direction: I am on-set with you. I supervise the camera blocking and angles to make sure the choreography translates exactly how we planned it.
Why it works
I’ve worked on major projects like the Star Sports 'Shor On, Game On' campaign, which taught me how to manage high-pressure, fast-paced shoot environments. If you are looking for a quick turnaround—like our 48-hour delivery for digital ad choreography—or a detailed music video plan, I make sure the energy stays high from the first rehearsal to the final cut.
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