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K-Culture Lifestyle & Beauty Collaborations

bySanjukta Pandey JhaBrand collaborations and event coverage across Delhi, Kolkata, and pan-IndiaStarts from₹4,500 per postView full gallery

Annyeong! I bring authentic Korean aesthetics to Indian brands, turning products into 'main character' moments for my community.

A self-care moment featuring the book 'Ikigai' and a K-beauty face mask. I create aesthetic flatlays that position products within a context of wellness, reading, and relaxation.

A quick, trendy video featuring a Laneige lip balm. I use popular social media formats to showcase K-beauty products in a fun and engaging way, making them feel current and desirable.

A side profile of my Korean-inspired bob haircut. Promoting salons or hair stylists is a natural fit, as my followers are often interested in achieving similar K-style looks.

An aesthetic shot of a layered matcha latte next to a stylish handbag. This type of content captures a mood and is perfect for brands that align with a chic, modern, and calm lifestyle.

About K-Culture Lifestyle & Beauty

I do not force products into my feed. When I feature a K-beauty serum or a matcha latte, I shoot it the way I actually use it, using flatlays, real-life context, and that specific warm K-aesthetic color grade. My followers do not just see a product, they see a 'main character' moment that feels native to my lifestyle.

Official K-Influencer 2025, Ministry of Culture — Approved by the tribe
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Sanjukta Pandey Jha

Brand collaborations and event coverage across Delhi, Kolkata, and pan-IndiaStarts from ₹4,500 per post

I’m Sanjukta. I live in the space between K-drama inspiration and real life. I help brands integrate into the Hallyu community by focusing on the feeling of the product rather than just the specs.

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A close-up shot demonstrating the Lakmé Perfect Radiance Serum. I focus on showing the product's texture and application to highlight its skincare benefits, like fading pigmentation with Niacinamide.34
Showcasing the Lakmé CC Cream. This content is perfect for demonstrating daily-use products, emphasizing its benefits like sun protection and a natural, tinted glow.
Unboxing a beautiful silver necklace from GIVA. This shot captures the excitement of receiving a special piece of jewelry, perfect for gifting campaigns.
Modeling the GIVA necklace with a simple black dress. I show how a single piece of jewelry can elevate a whole look, making it a versatile accessory.

Brand Storytelling & Influencer Collaborations

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Vanshika KalraOnline collaborations across India; Brand visits in Delhi NCR
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Partnering with Samsung at the Jaipur Literature Festival to launch the Galaxy Tab S9. I create content that seamlessly integrates tech products into lifestyle events, showing their real-world application and appeal.
A close-up of the sleek Samsung Galaxy Tab S9. This shot focuses on the product's design, highlighting its premium feel for a tech-savvy audience.
Showcasing the Samsung Galaxy Tab S9 in the context of the vibrant 'Creators Jam' event. This demonstrates how I can create dynamic content for brand activations.

Authentic Brand Collaborations & Stories

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NidhiOnline collaborations; Travels across India for shoots
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A close-up shot from the Armani Beauty store launch, featuring their Power Fabric foundation and a lip color. I create content that highlights product details in a glamorous setting.
Posing with my crew at the D-RED by Diesel fragrance launch party. I attend and create content for exclusive brand events, amplifying the reach of the launch.

Authentic Beauty and Skincare Brand Campaigns

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Shanaya SOnline collaborations; Travels across India for campaigns
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Lifestyle & Product Storytelling With Main Character Energy

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ElizaAvailable online for UGC; Travels across India for campaigns & ad films
This is the final "After" shot from my hair color collaboration with Garnier. The image clearly shows the rich color and healthy shine, serving as powerful visual proof of the product's effectiveness.15
For the Garnier campaign, I included a "Before" photo to create a clear transformation narrative. This helps the audience see the tangible change and value in the product.
To make the brand experience interactive, I showcased my use of the Garnier Virtual Try-On Tool. This type of content helps demystify the product selection process for potential customers and encourages them to engage with the brand's digital tools.

Authentic Brand Collaborations & UGC Content

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Anchal ThakurAvailable online; Shoots across Canada including Toronto & Montreal
This is the kind of polished, high-impact beauty content I create. This close-up focuses on a glamorous makeup look, featuring dramatic winged eyeliner and long lashes, perfect for showcasing cosmetics or skincare brands in a luxurious light.8

My Signature Style and Creative Portfolio

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Rishita MitraAvailable online; Takes projects across Dehradun and NCR

More from Hallyu & K-Culture Influencer Marketing by Sanjukta Pandey Jha

FeaturedK-Drama Inspired LooksKorean Cafe & Food ExperiencesCultural Event ImmersionA Day in My K-Drama WorldMy Indian RootsMy Personal Style

More services by Sanjukta Pandey Jha

Influencer Marketing & Content CreationPersonal Styling
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