Hallyu & K-Culture Influencer Marketing
Available across Faridabad
I help Indian brands connect with the Hallyu community by creating authentic Korean-inspired content, from K-drama campaigns to real coverage of Korean food, lifestyle, and cultural events.
Pricing Guide
Static Post & K-Styling
Deliverables
- Main Content: 1 Instagram Static Post (Single image or Carousel up to 4 slides).
- Amplification: Post shared to Instagram Stories (active for 24 hours) with a Link sticker.
- Collab Tag: Acceptance of Invite Collaborator request subject to aesthetic alignment.
Production & Styling
- Theme: Clean Girl or Soft K-Vibe styling using props like magazines, glassware, flowers, or pastel accessories.
- Photography: Shot on high-end smartphone (iPhone quality).
- Post-Processing: Color graded to match a warm/pastel feed aesthetic.
- Captioning: 100-150 words mixing English with popular Korean phrases (e.g., Annyeong, Daebak) and 15-20 niche hashtags.
Terms
- Timeline: Draft sent within 4 working days of product receipt.
- Revisions: 1 round of minor edits (caption or crop changes only).
- Rights: Digital usage rights for the brand to repost on social media with credit.
Scripted Reel & Concept
Content Strategy
- Format: 1 Instagram Reel (9:16 vertical video), duration 30 to 60 seconds.
- Concept: Choice of K-Drama Recreation (Product as plot device), Get Ready With Me (GRWM), or Vlog Style.
- Audio: Integration of trending K-Pop or OST audio tracks.
Visuals & Production
- Styling: Provider creates look using relevant K-fashion (e.g., oversized blazers, monochrome sets).
- Editing: Fast-paced cuts, K-variety show style text overlays, sparkle effects, and English subtitles.
Distribution
- Placement: Permanently stays on the profile grid and shared to Stories with a direct link.
- Engagement: Active replies to comments discussing the product or drama reference for the first 48 hours.
Venue Visit & Mini Vlog
On-Site Deliverables
- Duration: Up to 2 hours of presence at the venue (Delhi NCR or Kolkata).
- Live Coverage: 3-5 Real-time Instagram Stories tagging the location and using Location stickers.
- Focus: Highlighting photogenic spots, food presentation, or service quality with a POV narrative.
Post-Visit Content
- Review Vlog: 1 compiled Reel summary of the visit (30-45 seconds) with voiceover or trending music.
- Bonus: Posting photos and a written review on Google Maps (Local Guide contribution).
- Cross-Platform: Reposting the Reel to YouTube Shorts if required.
Prerequisites
- Comp: Brand must provide the service/food/products FOC during the visit.
- Travel: Basic travel within city limits is included.
About Hallyu & K-Culture Influencer Marketing
My Journey with Hallyu
I’m Sanjukta, officially recognized as a K-Influencer for 2025 by Korea’s Ministry of Culture, Sports and Tourism. From those endless K-drama marathons, my love for Korean culture has turned into what I do every day. I’m all about connecting Indian brands with the fast-growing Hallyu community here, in a way that actually feels real.
What I Do
- K-Drama Inspired Brand Campaigns: I recreate looks, vibes, and storylines, weaving in your brand without making it shouty. My ‘My Choi Ae’ series, for example, brings that main character feel to fashion and accessories.
- Korean Lifestyle Brand Integration India: Whether it’s K-beauty, snacks, or home stuff, I slip them into my content—never forced, always organic. My audience is here for the Korean aesthetics and trust my recommendations.
- Korean Food Cafe Influencer India: Got a Korean cafe or restaurant? I love promoting those cozy, aesthetic spots. My content shows the real flavors and the K-feel.
- Cultural Event Coverage: I attend and hype up Korean cultural events—from food fests to Hanbok trials—giving your event genuine buzz.
- India Korea Cultural Content Creator: My content bridges both worlds. I’m a proud Indian and a true K-culture fangirl, so my posts feel authentic and relatable.
Why Work With Me
No fake hype, no hard sells—just stories and experiences I care about. My followers know my love for Hallyu is real, and that’s why they listen. If your goal is to be seen as part of this community, not just another ad, I can help you get there. Let’s make something daebak (awesome) together!
Meet your Expert
Sanjukta Pandey Jha
164 connects in last 3 months
My Story
Magic? Yeah, I believe in it. One day bingeing K-dramas, next thing, boom – K-Influencer for Korea’s Ministry of Culture, 2025. Manifestation, moodboards, and a bit of masala from Vrindavan in my soul. I find stories in old bookshops, sushi plates, and my 'Oreo' outfits. Fashion’s my mood, not just my look. Main character energy, always. Desi at heart, Seoul in spirit, always chasing that everyday sparkle.
My Work
Lifestyle & Fashion Content Creation - I make real-life storytelling visuals, blending K-drama outfit recreation and Hallyu-inspired fashion content.
K-Influencer Vibes - Annyeong chingudeul! Expect authentic Korean aesthetic, main character moods, and a bit of desi twist.
Brand Collaborations - I only collab with brands I vibe with, especially for aesthetic K-beauty collaborations and minimalist Korean skincare recommendations.
Fashion = Mood - Styling isn’t about trends for me, it’s about catching a feeling. Want a moodboard fashion styling? I got you.
