Creative & Art Direction
Available across Mumbai
We design and manage the full visual direction for your brand, from concept to final edit, so your content stands out and matches your unique style.
Pricing Guide
Visual Identity Strategy & Shoot Direction
Pre-Production Strategy
- Creative Consultation: Deep dive call to define brand narrative and visual direction.
- Visual Strategy Deck: PDF mood board covering color palettes, lighting direction, and texture selection.
- Shot List Creation: Structured list of 15-20 key frames to ensure all marketing requirements are met.
On-Set Execution
- Duration: Artistic supervision for a single shoot day (up to 9 hours).
- Creative Control: Directing the photographer on composition, framing, and negative space usage.
- Styling Oversight: Monitoring prop placement and food appeal to ensure hero shots look appetizing.
Important Note
- Scope: This item covers the creative fee only. Photographer rates, equipment rentals, and prop purchases are excluded.
Commercial Campaign & End-to-End Art Direction
Conceptualization
- Narrative: Developing a unique visual world for campaigns and high stakes brand launches.
- Master Treatment: Comprehensive guide covering the campaign emotional arc and visual language.
- Storyboarding: Detailed frame-by-frame breakdown for video commercials or stop-motion concepts.
Set Design & Sourcing
- Fabrication: Designing complex setups like miniature sets or specific studio scenes.
- Prop Sourcing: Physical sourcing of specific high-end props from markets or rental houses (covers sourcing labor only).
- Team Management: Briefing and managing the creative crew including set assistants and food stylists.
Production & QC
- On-Set Direction: Intense supervision of complex shots like splashes or steam for 1-2 days.
- Post-Production: Supervising editing and retouching to ensure color grading aligns with the initial concept.
- Format Optimization: Ensuring visual assets are directed specifically for end-use like hoardings or digital banners.
About Creative & Art Direction
Visual Taste Creation
I don’t just make pretty pictures - I try to capture the whole vibe of your brand, the kind that sticks in your mind like the smell of my Nani’s kairi. Every project starts with understanding what feels real for you, whether it’s a cozy monsoon chaat scene or a wild Holi brunch. My goal? Build a visual narrative that makes people stop scrolling and actually feel something.
How I Work
- I thrive on a mix of instinct and strategy. There’s always some creative jugad (quick-fix creativity) involved, but I never lose sight of your goals.
- First, I deep dive into your brief. Need content for Insta, website, or Swiggy? I’ll make sure the visuals are on point and get your message across.
- Next comes the brand mood board creation - everything from color palette to lighting, props to food styling. Want a desi Chinese kitchen with bold colors? Or an old-school chulha setup? Sorted.
- I manage the full production, right from brainstorming the concept to the final edit. You won’t need to run around.
Your Brand, Your Style
No cookie-cutter stuff here. Whether you want quirky minimalism, dark and moody food styling and photography direction, or something full-on pop and bright, I’ll create it. Love cultural storytelling in visuals or want to experiment with AI concepts? I’m game.
The process is collaborative - you bring your story, I bring the magic. Let’s make something memorable.
Meet your Expert
The Saucy Xplorer Studios
166 connects in last 3 months
My Story
Food’s never just food for us. It’s a whiff of summer at Nani’s, Alphonso mangoes, kairi, kitchen songs. We chase that feeling in every project. Even when we travel, like that Ratnagiri trip, eating Bhakri and Thecha by the chulha, real Maharashtrian style. Those honest moments shape how we style – not what’s trendy, but what feels true. That’s the heart behind our setups.
My Work
All-In Visual Creation - We do photography, cinematography, prop and food styling, AI content - concept to finish.
Flavour-Forward Social Content - Love making desi Chinese social media content and visuals that pop for websites and ads.
Rooted Indian Food Shoots - From Indian festive food photography to coastal curries, we capture the soul of every dish.
Setting the Mood - Bright, whimsical, moody cocktail shoots – we create the vibe, not just the photo.
Collaborative Approach - We plan with brands, chefs, agencies. Your vision, our pixels, together.
