The Designera Art Creation Process
Behind every canvas lies a dialogue. Here is how we turn your personal story into a tangible piece of pop-art.
Meet the heart behind the art. This is Amrita Deora, our Founder, whose vision drives the creative spirit of the gallery.
Introducing Aditi Nikam, our Art Director and Curator. She is one of the key minds shaping the bold narratives in our collection.
This is Vijay Shinde, one of our talented in-house artists, whose brush brings many of our most imaginative concepts to life.
LIVE. RAW. REAL. This is how we create. A behind-the-scenes look at our artist Vijay Shinde at work, bringing a large-scale canvas to life with focus and precision.
From structure to sentiment, hear how leading design professionals like Pallavi Shetty, Ali Baldiwala, and Karan Desai connect with the art at our gallery.
In conversation with the legendary sculptor and architect Arzan Khambatta, as we delve into his art philosophy and find out what inspires his powerful work.
Our Art Director and Gallery Curator being interviewed about our "Art of Confluence" exhibition, explaining how pop art and photography blend together to create a unique vibe.
A video introducing Sanuj B., one of our exclusive pop artists, who brings a riot of color and nostalgia to our gallery, redefining the landscape of Indian pop art.
Meet Amit Dudhani, our Operations Manager, who helps turn our pop art dreams into a smooth reality.
This is Dhanashree Manjare, our Gallery Curator, who plays a vital role in piecing together the puzzle of each exhibition.
About The Curation & Creation Process
Every commission begins with a conversation about your space and personal narrative, not a catalog. We translate your specific vision into a digital rendering, ensuring the final piece aligns with your aesthetic before a single drop of paint touches the canvas.
The journey of your art piece follows a rigorous creative path designed to maintain authenticity while delivering a high-impact visual result.
Phase 1: Conceptual Dialogue
Art should function as a bridge between the artist and the observer. We start with a consultation where we listen to your story—your influences, your color preferences, and the role you want this piece to play in your room. We analyze the architecture of your space to ensure the art interacts correctly with its environment.
Phase 2: Digital Visualization
Before production, we provide 2-3 rounds of digital mockups. This removes guesswork. You see the composition, the layering of icons, and the color balance. This step allows us to refine the concept until it feels like an extension of your own identity.
Phase 3: Artist Matching
We do not operate a factory. We assess the specific requirements of your project and assign it to the in-house artist whose style best compliments the concept. Whether it requires the precision of a portraitist or the wild energy of a mixed-media specialist, your project is managed by the person most capable of executing that exact visual language.
Phase 4: Production
Whether you choose high-gloss acrylics, 3D sculptures, or tech-infused elements like augmented reality layers, our team in Mumbai manages the entire assembly. We finish each piece with protective coatings, ensuring your investment remains vibrant for years. Every item leaves our studio with a certificate of authenticity, marking it as a permanent part of your collection.
The Designera
I am Amrita, the founder of The Designera. I built this space because I wanted to move away from static art and toward work that actually engages with the viewer. When you work with us, you are getting the full attention of our creative team, from the first sketch to the final varnish.
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