The Bespoke Tailoring Process: Getting Your Perfect Fit
Getting a suit that looks like it was made for you isn't luck. It is a process. Here is how I turn fabric into your personal masterpiece, from the first measurement to the final press.
Tailoring is my craft. I do it in a way that customers will search for me and come back. Here I am working with a client, ensuring his suit jacket has the perfect fit across the back and shoulders.
My day is all about 'customer ki seva' (serving the customer). Whether I am measuring for a new suit or inspecting a finely embroidered fabric, my full focus is on delivering perfection.
The small details make all the difference. I give my clients dedicated time just for button selection to make sure every part of their outfit is enhanced and personalized.
Here I am showing a client how a custom tailored shirt should fit. After that, you can see another client trying on his new jacket. The process is all about trials and adjustments.
A client trial in progress. I am checking the fit of his formal trousers and shirt to ensure comfort and a clean look. Every detail is checked.
I am a tailor for all generations, from the 80s and 90s to Gen Z. Here you can see me fitting a young man for a modern suit and also greeting one of my youngest clients.
People ask why I am so passionate about tailoring. It is a class apart, and not everyone understands it. It is about the craft of creating something perfect from scratch.
There are many things to explain in tailoring. From the fit of a kurta to the drape of a suit jacket, I guide my clients through every step.
A man is known by his work, not just his name. That is why I focus on my craft, whether it is taking precise measurements or helping a client choose the right fabric.
A shirt might look like a good fit from the front, but the back tells the real story. This is a common problem with ready made clothes, which is why custom tailoring is essential for a truly good fit.
About The Bespoke Process: From Measurement to Masterpiece
I don't just take a tape measure to your body and hope for the best. I do a skeleton trial. That means I sew a rough, mock-up version of your jacket first to check exactly how it moves on your shoulders and back. If it doesn't drape perfectly, we fix the pattern before we ever cut your final fabric. It takes more time than standard tailoring, but it is the only way to get that 'Bombay Badshah' fit where everything sits exactly where it should.
The Journey to a Perfect Fit
When you walk into Jolly Honest Tailor, you aren't just buying clothes. You are getting a custom experience that has been refined since 1973. Whether you are prepping for a boardroom presentation in South Bombay or a wedding in Mulund, the process remains the same because the fundamentals of a good fit never change.
Step 1: The Consultation We don't start with cloth. We start with a conversation. I want to know where you are wearing this suit. If it is for a wedding, we go for something with impact. If it is for daily office wear, we focus on fabric that breathes and resists wrinkles. I show you the Italian blends and Kashmiri wools, and we talk about what actually looks good on your build.
Step 2: The Precise Measurements I am extremely fussy about measurements. It is not just about the chest and waist. I look at your shoulder slope, your wrist circumference, and even how you naturally stand. This data is what separates a tailor-made suit from a factory-made one.
Step 3: The Trials This is where the magic happens. My process involves at least two trials for suits. During the first trial, we check the skeleton structure. You will feel where the jacket pinches or where the trousers pull. I chalk out the adjustments right there on the fabric. We don't move to the final finish until you look in the mirror and say, 'That’s it.'
Why This Matters Ready-made clothes are designed for an average person who doesn't exist. You have specific proportions, and my job is to accommodate them. When you wear a suit that has been through this process, you don't just look sharp—you feel comfortable. And when you are comfortable, you carry yourself with a different kind of attitude.
Jignesh Kennie Gohel
I am Jignesh, but everyone in Mulund calls me Kennie. I have been running Jolly Honest Tailor since '73, and I treat every piece of fabric like it’s my own. I don't just stitch clothes; I make sure you walk out of here feeling like a king.
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