About Fashion Design & Creative Direction

My Approach

Fashion for me is more than just clothes - it’s about showing who you are and living your vibe. I mix technical skills with creativity, drawing inspiration from everywhere, especially desi craftsmanship and my travels. Ghoomna phirna zaroori hai (roaming is a must), and that’s how fresh ideas keep flowing. I’m always looking to blend classic traditions with modern glam, so what you get is something stylish, comfy, and a little unexpected.

What I Do

• Custom couture design: I craft Indian bridal couture design, fusion pieces, and contemporary menswear styling. The details matter, so I pay attention to every stitch and embellishment, keeping things both glamorous and wearable.
• Brand visual identity direction: I work with brands to shape their entire look, from photoshoots to ad campaigns. My experience spans fashion, lifestyle, and even automotive, so I know how to make a brand stand out.
• Collection mentorship for designers: I love working with new talent. Whether you’re a student or a fresh label, I guide you from sketching to your final show, helping with creativity, market edge, and presentation.
• Fashion show curation India: I often get called to Indian fashion weeks for jury duty or as a guest of honour, helping curate shows that genuinely make an impact.

My Philosophy

Everyone’s got their own sparkle. My job is to help you shine, whether you’re an individual or a brand. Let’s team up and create something memorable together.