Event Sponsorship & Brand Activation
Taneja Aerospace and Aviation Limited.
We help brands connect with motorsport fans through on-ground activations, custom experiences, and flexible sponsorship options at our drag racing festivals.
Pricing Guide
Standard Expo Stall (10x10 ft)
Infrastructure
- Space: 10ft x 10ft ground space within the expo zone near spectator stands.
- Structure: 1 standard white Pagoda Tent or Canopy.
- Furniture: 2 covered tables and 4 plastic chairs.
- Power: 1 standard 5A/15A switchboard point for basic devices.
- Flooring: Basic synthetic carpeting.
Access & Branding
- Passes: 3 Exhibitor Badges for pit area and expo zone access.
- Branding: Permission to place 2 roll-up standees inside the stall.
- Audio: 1 MC shoutout per day on the public address system.
- Digital: Mention in one group Exhibitor Story on Vroom Instagram.
Official Category Partnership
Category Status
- Title Designation: "Official Partner" status (e.g., Lubricants, Safety, Hydration).
- Exclusivity: Complete competitor lock-out for the specific sector.
High Impact Visibility
- Trackside: 15-20 banners (6ft x 3ft) along the drag strip barricades.
- Podium: Logo inclusion on the official prize distribution media wall.
- Venue: 5-10 feather flags placed at entry and exit points.
Digital & Activation
- Social: 1 dedicated collaborative post or reel.
- Web: Logo presence on the official website and ticketing page.
- On-Ground: 1 complimentary 10x10 Expo Stall for activation.
- Hospitality: 5 VIP Hospitality passes for leadership.
Associate Sponsorship (Powered By)
Prime Branding
- Gantry: Logo placement on the overhead truss arch at the start line.
- Vehicle Stickers: Logo included on mandatory sticker sets for 400-600 competing vehicles.
- Track Signage: Branding on the start light structure and 40+ running feet of trackside banners.
Media Rights
- Billing: "Powered By" or "In Association With" tag in all press and media.
- Screen Time: 15-second commercial played on giant LED screens during intervals.
- Social: Series of 3 dedicated posts and logo on event countdown creatives.
Hospitality & Access
- Grid Walk: Exclusive access to walk the starting grid during key races.
- VIP Lounge: Access to the VIP Paddock Club for 10 guests including F&B.
- Ceremony: Opportunity to present trophies to winners on the main stage.
About Event Sponsorship & Brand Activation
Why We Do This
Our events are for brands that want to be right in the thick of Indian motorsport, not just watching from the sidelines. At Vroom Drag Meet, it’s pure chaos - screeching tyres, high-octane stunts, and a massive crowd that actually cares about speed. If you want to connect with people who live for this, you’re in the right place.
What You Get
- Direct access to the 'Vroomers' - hardcore racers, supercar and superbike fans, families out for a wild weekend, and the next-gen of motorsport lovers.
- Your brand woven deep into the festival vibe: drag racing, drifting, stunts, expos, music, food - sab kuch milega (you’ll get everything).
- Not just a logo on a board. We’re talking real on-ground brand activation - stalls, sponsored stunt shows, drift clinics. If you want banner placements, social media buzz, or even a custom experience, we make it work.
Sponsorship Options
- Full-blown domination with event sponsorship tiers - Title Sponsor, “Powered By”, or associate roles like Energy or Safety Car Partner.
- Choose your action: run an exhibitor stall, sponsor an experience, or go for track branding. Yeh sab aapke haath mein hai (all this is in your hands).
The Company You’ll Keep
We’ve worked with biggies like Hero MotoCorp, Royal Enfield, Monster Energy, and Indian Oil. If you want your brand to be talked about in the motorsport world, this is where you do it.
Motorsport audience engagement, drag racing festival brand partnership, and on-ground brand activation all come together here. If you’re looking for automotive experiential marketing, you won’t find a bigger or louder stage.
Meet your Expert
Vroom Motorsports
387 connects in last 3 months
My Story
Ever felt your heart thump with the sound of engines? That’s us. Vroom Motorsports started because we saw India craving more than just watching – we wanted a full-on motorsport festival, not just a race. Each event, we go bigger, louder, and wilder. We’re not just for racers, but for every garage builder, every adrenaline junkie. Our Vroomers? They get it. This is where speed and passion hit max.
My Work
Motorsport Festivals - We throw Indian drag racing festivals that bring together speed junkies, builders, and fans for pure adrenaline.
Drag Racing & Championships - From Vroom DragMeet to FMSCI INDRC, we host the fastest 1/4 mile battles—blink and you’ll miss it.
Drifts, Stunts & Exhibitions - Car and bike stunt shows, wild drifts, and auto exhibitions with the craziest machines around.
FuelFest & Vroomers Community - It’s not just the track. Big vibes, loud music, food, and our Vroomers community going full throttle.