Content Creation & Recipe Development
Available across Hyderabad
I develop vegan and vegetarian recipes and create food photos and videos that show real stories behind each dish, not just the recipe.
Pricing Guide
End-to-End Recipe Video Reel
Core Deliverables
- Format: One vertical video (9:16 aspect ratio), 30 to 60 seconds duration, delivered in 1080p/4K resolution.
- Recipe Development: Full testing and creation of one unique vegetarian or vegan recipe incorporating the brand product.
- Caption Pack: Detailed written recipe for the caption, including ingredient list and step-by-step text instructions.
Production Value & Styling
- Visual Style: Signature aesthetic with moody lighting, high-contrast texture shots, and macro close-ups.
- Prop Usage: Access to private collection of rustic props including antique brass vessels, ceramics, wooden boards, and linen fabrics.
- Sound Design: Basic ASMR audio capture of natural cooking sounds synced with background music.
Process & Licensing
- Pre-Production: Concept storyboard and procurement of standard ingredients.
- Edits: Includes 2 rounds of minor editing changes regarding pacing or text overlays.
- Usage Rights: Digital usage rights for social media platforms for 12 months.
Styled Product Photography
Visual Assets
- Output: 3 to 5 high-resolution edited images per setup, including wide shots, top-down flat lays, and macro detail shots.
- Retouching: Professional color grading in Adobe Lightroom and detailed retouching in Photoshop to remove blemishes or reflections.
Styling & Scene Creation
- Concept: Custom mood board creation to match brand guidelines.
- Set Design: Physical arrangement of the scene using varying backdrops (wood, marble textures) and relevant props.
- Food Styling: Plating and arranging the food or product to look fresh using condensation or texture enhancement techniques.
Technical Specs
- Equipment: Shot on Sony Alpha series with professional prime lenses for sharp details and depth of field.
- Lighting: Manipulation of natural light using diffusers or usage of artificial continuous light.
Stop-Motion Animation Video
Production Specifics
- Technique: Frame-by-frame photography stitched together to create motion, such as ingredients assembling themselves.
- Duration: 15 to 25 seconds of final playback time at 10-12 frames per second.
- Complexity: Includes animation of 3-4 primary elements like the product, main ingredients, and props.
Post-Production
- Editing: Advanced sequencing, stabilization of frames to reduce jitter, and speed ramping.
- Audio: Sound effect layering (pops, clicks, slides) to match the movement of items, plus background music.
Strategy
- Storyboarding: Detailed pre-shoot sketch to ensure the animation loop works perfectly.
- Brand Focus: Designed specifically for high-retention advertising or viral reach, focusing purely on product packaging or assembly.
About Content Creation & Recipe Development
Food Is a Feeling
For me, food is tied to memories - like my dad peeling dher saare mangoes (so many mangoes) after dinner, or my amma’s soft idlis. It’s never just about the recipe, it’s about the emotion behind every dish. That’s what I try to capture in every project, whether it’s a rainy chai moment or my paati’s (grandmom’s) medu vadai.
What I Do
- Recipe development with a focus on vegan and vegetarian (love dialing up the flavour here)
- Food photography and styling that sets the mood, not just the look
- Food videography for brands: cinematic recipe videos, quirky stop-motion, and social media recipe reels
- Content for cookbooks and print that feels personal, not generic
How I Work
I’ll start by listening to your brand’s story. For video shoots, I always prep with scripts and shot lists - makes everything smoother and less stressful. Collaboration matters to me, so I keep the process transparent and flexible.
Who I Work With
- Food & beverage brands
- Restaurants, cloud kitchens, cafes
- Health & fitness brands
- Cookbook authors & publishers
If you want your food’s story to feel authentic and relatable, I get it. Let’s bring some realness (and flavour) to your content.
Meet your Expert
Sanjana S
170 connects in last 3 months
My Story
Food is my language, honestly. I grew up chasing the smell of ghee wafting from the kitchen, asking Amma what’s for lunch. Summer’s about mangoes, Kishore Kumar on the radio, and my dad handing us juicy bits while keeping the seeds for himself. Watching Amma and Paati cook together, sharing old recipes, is pure joy. I miss home food like crazy, and that’s what I try to capture – not just dishes, but the feeling they bring.
My Work
Food & Product Photography and Videography - I shoot food, products, and stop-motion food videography for restaurants, cloud kitchens, and cookbooks.
Recipe Development & Content Creation - I create weekday meal ideas, heritage recipe photography, and easy food content for brands and my own profile.
Interior & Portrait Photography - I love capturing cozy corners, restaurant interiors, and people enjoying food together.
Sharing Photography Tips - I post tips on editing, props, and tricks so your food photos look as good as they taste.
