mytribe

Runway & Show Production

I handle the complete visual narrative of a fashion show, from creative direction and model casting to the final runway presentation. This includes hands-on involvement during fittings and backstage management to ensure every look is flawless.

Couture & Bridal Campaigns

I specialize in creative direction and styling for luxury couture and bridal campaigns, collaborating with top designers and jewelers. My focus is on creating an aspirational and elegant visual story that highlights intricate craftsmanship and modern silhouettes.

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Avant-Garde & Editorial Styling

This is where I push creative boundaries for magazine editorials and personal series, exploring conceptual themes and avant-garde fashion. I handle everything from creative direction and casting to set design to produce striking, narrative-driven images.

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Modern Ethnic Narratives

I reinterpret traditional Indian garments, like the saree, with a contemporary and high-fashion sensibility for brand campaigns. My styling focuses on creating powerful visuals that celebrate handloom textiles and heritage craftsmanship in a modern context.

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Commercial & Brand Campaigns

I provide styling and creative direction for commercial brand campaigns, translating a brand's identity into compelling visual content. This includes styling for products like luxury accessories and working with diverse talent.

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The Process: Behind the Scenes

A glimpse into the collaborative and hands-on process of bringing a fashion vision to life. This shows my involvement on set, from directing talent and collaborating with industry experts to managing the intricate details of a shoot.