Traditional Apparel
Shipped across India
Varnam Craft Collective
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35.3k
About Traditional Apparel
Traditional Apparel by Varnam Craft Collective
We create handcrafted apparel under our BACK2BASICS range, featuring hand block printed sarees and menswear. Our pieces are made with natural dyes on soft cotton, combining traditional techniques with contemporary designs.
What Makes Us Unique
- Traditional Bagru block printing techniques
- Natural dye processes
- Classic color combinations
- Simple yet distinctive block print patterns
- Fusion of comfort with cultural aesthetics
Ideal For
Those who appreciate sustainable fashion and seek comfortable, ethically-made traditional Indian wear with a modern twist. Perfect for conscious consumers who value both authenticity and contemporary style.
Additional Details
Each piece is crafted in collaboration with skilled artisans from Bagru, ensuring authentic craftsmanship and supporting traditional textile communities.
Meet your Expert
Varnam Craft Collective
405 connects in last 3 months
My Story
Hey, we’re Varnam. Craft’s our heartbeat, not the algorithm. I started out dreaming music, ended up spinning stories with wood and colour. No fancy design degrees here, just memories—like amma’s old urga jaadis (pickle jars) and those Chettinad koodais (baskets) from temple runs. We make things that feel like home, not showroom. Walk into our Bangalore, Mysore, or Goa spaces, you’re not just shopping, you’re keeping a tradition alive. That’s what matters.
My Work
Handcrafted Products - We offer Channapatna toys, blockprint apparel, handcrafted ceramic spice jars, jewellery, and blockprint corporate gifts.
Minimal, Mindful Design - Our style’s simple—design whispers, never shouts. It’s in the curve, colour, and playful details.
Craft & Culture - We team up with artisans from Channapatna, Tamil Nadu, Auroville. Every piece has a story and a touch of heritage.
Meet Our Makers - You buy, you support folks like Hameed Mian and Pallavi. Real people, real craft, real impact.
Homes, Not Stores - Drop by our spaces in Bangalore, Mysore, Goa. Feel the craft, hang out, make it yours.