Brand Activation & Experiential Marketing
Available across India
We create on-ground brand activations for Gen Z and Gen Alpha at campuses and festivals using interactive tech and manage everything from strategy to execution.
Pricing Guide
Tier-1 College Fest Activation
Fabrication & Branding
- Structure: 10x10 ft or 10x15 ft customized stall using wooden/MS framing.
- Branding: High-resolution vinyl pasting on Sunboard for backdrops, podiums, and overhead fascia.
- Flooring: Basic carpet or raised 4-inch wooden platform to define the zone.
Engagement & Tech
- Activity: 1 physical or semi-digital engagement activity (Reflex light chaser, Buzz-wire, or Spin the Wheel).
- Display: One 55-inch LED TV on a stand for leaderboards or loops.
Manpower & Management
- Staff: 2 Promoters for peer-to-peer engagement and 1 on-ground Project Manager.
- Scope: Handles college authority liaisoning, electrical connectivity, and crowd control.
Content & Data
- Coverage: 1 Videographer for peak hours on Day 2 or 3.
- Deliverables: 1 high-energy Aftermovie Reel and 50 high-res images.
- Reporting: Post-event data sheet covering footfall, samples distributed, and leads.
High-Footfall Mall Atrium Activation
Mall-Grade Fabrication
- Layout: 12x12 ft or 15x15 ft Island setup (open on all sides).
- Safety: Fire-retardant paint/materials and concealed cabling as per Mall Fire Safety norms.
- Crowd Control: Chrome Q-Manager posts with velvet/nylon ropes.
Activity & Audio
- Interaction: Construction of a physical challenge rig (Mini-golf, reflex wall, or throw zone).
- Sound: Small PA system with cordless mic for the Emcee.
Operations & Permissions
- Liaisoning: Handling of gate passes, work permits, and electrical audits (Space rental paid by client directly).
- Staffing: 1 Emcee, 2 Promoters, and 1 Housekeeping staff.
- Inventory: Hourly stock checks and management of product samples.
Custom Immersive Experience Zone
Premium Fabrication
- Design: Custom shape fabrication (tunnels, arches) using CNC-cut MDF and Ply.
- Finish: Premium Duco paint finish or high-quality laminate.
- Installations: Integrated photo-op zones (Ball pits, Anti-gravity booths, or neon signage).
- Lighting: Truss setup with spot/profile lights for evening ambience.
Advanced Tech Integration
- Selection: Choice of AI Photo Booth, VR Experience (Oculus), or Robotic Glambot.
- Support: Dedicated technician for software/hardware management.
- Data: iPad-based registration system integrated with the activity.
Staffing & Amplification
- Team: 1 Professional Emcee and 3 Premium Promoters.
- Content: Dedicated photographer and videographer for the full duration.
- Influencer Ops: Coordination with 2-3 visiting micro-influencers (fees extra).
About Brand Activation & Experiential Marketing
We Build Culture, Not Just Campaigns
I’m not here to do the usual. My thing is creating moments that actually matter to Gen Z and Gen Alpha. If the vibe isn’t real, it’s not us. I want brands to feel like they belong in youth culture, not just visit for a day.
Where You’ll Find Us
- College campuses, music festivals, gaming events, and anywhere young people hang out
- Over 150 immersive brand experiences in 40+ cities, reaching 2 million+ on-ground
- We don’t just show up - we become part of the scene
How We Make It Happen
- Campus Activation Strategies: Multi-campus rollouts, hyperlocal campaigns, and student ambassador squads. We know how to get the buzz going from inside the crowd.
- Gamified & Tech-Driven: Physical games, AI video booths, AR merch, and creative workshops. No boring stuff - everything’s hands-on and interactive.
- Festival Brand Integration: We build full-on brand worlds at events like Comic Con and Zomaland. Not just banners, but spaces people want to explore.
What’s Worked
- KitKat, Myntra, Philips, Bingo! - we’ve done massive youth engagement campaigns for all of them
- From 50-campus takeovers to award-winning festival zones, we’ve made brands the talk of the town
Start to Finish
- Strategy, creative, tech, production, logistics - I handle it all, so you don’t have to worry about the details
If you want your brand to actually mean something to young people, I’m ready to make it happen.
Meet your Expert
Spectal
136 connects in last 3 months
My Story
We’re Spectal. Didn’t crack IIT the usual way, but now we’re in all seven - not as students, but shaping the vibe. We’re the Frontbenchers, the ones running the fest, not just attending. Campus is our jam - street scenes, wild weather, late-night resets, crowds that never quit. We’re here for the real moments, not just the event, but the feeling you remember later. That’s us, always chasing the next big campus buzz.
My Work
What We Do - We run large-scale campus festivals, immersive brand activations, artist curation, and campaign strategy from start to finish.
Campus is Home - We know college culture inside out, building student communities and connecting brands with the youth scene.
No Boring Stuff - We go big - multi-stage concerts, 50,000+ crowds, top artists, everything from setup to security.
Brands We Work With - Hero, Kingfisher, Pokémon GO, Bingo, Myntra - we help brands make noise on campus with immersive experiences.
