Commercial Interior & Product Photography
SC Foto Studio
I handle everything from planning to final edits for commercial interior and product shoots, focusing on styled furniture and textiles with a full team at my studio.
Pricing Guide
Tabletop & Decor Styling Shoot
Production & Creative Team
- Creative Direction: On-set direction by Shiraz Chaand to ensure a moody/storytelling aesthetic.
- Professional Styling: Inclusion of 1 dedicated Art/Prop Stylist to arrange compositions, source props, and handle fabric draping.
- Photography: High-resolution capture using Sony A7R Series cameras (42-61 Megapixels) suitable for large-format catalog print.
- Assistants: 1 Lighting/Digital assistant to manage tethering and lighting setups.
Studio & Setups
- Location: Access to SCFoto Studios (Noida) including usage of in-house backdrops, surfaces, and existing prop inventory.
- Scope: Focus on tabletop items, wall decor, vases, cushions, or single-piece furniture.
- Setups: Creation of 4-5 distinct stylized corners or vignettes utilizing shadow play and dramatic lighting.
Deliverables
- Output: Approx 15 to 20 High-End Retouched Images.
- Post-Production: Signature color grading, texture enhancement, and cleaning of product imperfections.
- Usage Rights: Digital and Print commercial rights.
Full Room & Furniture Set Photography
Concept & Set Design
- Art Direction: Conceptualization of the living space theme (e.g., Rustic, Modern) prior to the shoot.
- Set Construction Support: Manpower to paint walls, move heavy furniture (sofas, beds, cabinets), and install fixtures.
- Prop Management: Dedicated Prop Custodian to manage inventory and ensure scene continuity.
Styling & Photography
- Textile Styling: Specialized draping expertise for curtains and upholstery to achieve perfect folds and flow.
- Lighting Design: Cinematic lighting setup for full-room depth using continuous lights and modifiers.
- Gear: Wide-angle and Tilt-Shift lenses essential for vertical lines in architectural shots.
Deliverables
- Scope: Shooting 3-4 major room setups (e.g., Living Room, Bedroom, Dining).
- Output: 10 to 12 Hero Images focusing on quality over quantity.
- Post-Production: Advanced retouching including extending backgrounds and color-matching fabrics.
Lifestyle Campaign with Models
Cast & Crew Management
- Director: Shiraz Chaand directing both the photography and the models' performance.
- 2nd Photographer: Inclusion of a second shooter to capture alternative angles and details simultaneously.
- Glam Team: Professional Hair & Makeup Artist (HMU) and Wardrobe Stylist included for the models.
- Note: Professional Model fees are excluded and payable directly by the client.
Production Value
- Lifestyle Setup: Lived-in styling with fresh flowers, food props, and active elements.
- Location: Usage of SCFoto Studios including bedroom and living room sets.
- Catering: Craft services and lunch provided for the full crew and models (up to 12 people).
Deliverables
- Volume: Higher volume output of approx 20 to 25 Campaign Images.
- Editing: High-end skin retouching for models plus color grading for products.
Cinematic Brand Films & Reels
Filming & Direction
- Team: Dedicated Cinematographer (DOP) separate from the photographer to ensure focus on motion.
- Equipment: 4K recording using gimbals and stabilizers for smooth tracking shots.
- Direction: Storyboarding and on-set direction to match the film's mood with the still campaign.
Post-Production
- Editing: Professional cutting, transitions, and pacing.
- Color Grading: Matching the video color science to the still photography for brand consistency.
- Audio: Licensed background music selection.
Final Assets
- Hero Film: 1 x 45-60 second Horizontal/Landscape film for website usage.
- Social Assets: 3 x 15-30 second Vertical Reels adapted for Instagram.
About Commercial Interior & Product Photography
My Take on Product Stories
I’m not just clicking a button - I’m here to capture what your product feels like, not just what it looks like. Every shoot is about chasing tones, textures, and a bit of truth. If you want your basic sofa or drape to look like it owns the room, that’s where I come in. The ordinary turns a bit magical when seen through my lens.
End-to-End Visuals
I step in as creative director, not just the photographer. I work alongside my crew from the first concept sketch to the final edit. You get:
- Visual concept built around your brand
- Scene styling and prop sourcing
- Full photography and film crew for the shoot
- Dedicated editors for final polish
It’s never just me, but a team effort. We handle big campaigns and keep all the pieces moving.
What We Shoot
Our main jam is home fashion and decor. Styled furniture imagery is our specialty, whether you want clean and modern or full-on rustic. Textile lookbook photography is where I chase light and shadow to show off texture and color. For lifestyle product campaigns, I weave stories with models, so people can picture your stuff in their own homes.
Experience & Studio
I’ve worked with brands from the US, UK, Canada, and top Indian names, so I understand what works for both global and local audiences. Most shoots happen at SCFoto Studios in Noida. I use Sony and Fujifilm gear, but honestly, it’s how I play with light that makes the magic happen.
Meet your Expert
Shiraz Chaand
14 connects in last 3 months
My Story
I’m Shiraz Chaand. I call myself a vikreta, not just a photographer. I sell stories, not things. Rajasthan changed me - met artisans, saw myself in their passion. Sixteen years in, I still chase that rush, those wild coffee-fueled ideas. I never want to know what’s coming next. Like Cindy Sherman says, if you already know the picture, why bother? I dive in, find the stories hiding in plain sight.
My Work
What I shoot - Lifestyle, boudoir, and interiors. I work with home fashion, textiles, and furniture brands.
Poetry in pictures - I see fabric as poetry in motion, rooms as moments frozen. My photos aim for emotion, not just objects.
Teamwork always - Every shoot’s a big jam session - art directors, stylists, crew, all in. It’s never just me.
Surreal meets simple - Love mixing drama with design. Think beds floating, shadows playing, that quiet luxury vibe.
