mytribe

Luxury Ethnic & Bridal Couture

I specialize in crafting visual stories for luxury Indian wear and bridal brands. My work involves full-scale production, creative direction, and styling for campaigns and lookbooks that highlight opulent craftsmanship. I focus on everything from intricate embroidery and rich textiles to creating a regal, aspirational mood for collections featuring lehengas, anarkalis, and sharara sets.

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Conceptual & Editorial Campaigns

This is where I build a brand's world. I go beyond just styling clothes and focus on creating a unique concept and narrative for every campaign. From imagining mannequins coming to life to creating poetic, vintage-inspired stories, my goal is to produce memorable and artistic visuals that define a brand's identity.

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Modern & Fusion Lookbooks

I work with brands to create clean, contemporary, and minimalist aesthetics for their lookbooks and campaigns. My styling focuses on highlighting modern silhouettes, unique drapes, and the fusion of traditional craftsmanship with contemporary design. This is about making the garment's cut and form the central focus.

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Commercial & High Street Fashion

I help commercial and high street brands connect with their audience through clean, accessible, and product-focused styling. My work in this area covers everything from e-commerce lookbooks to large-scale campaign shoots for both womenswear and menswear. The goal is always to create visuals that are both aspirational and relatable, driving sales and clearly communicating the brand's identity.

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