Featured
This is the first set of visuals a user sees. It’s designed to quickly establish my authority, showcase the breadth of my evidence-based program, and demonstrate real results.
My Coaching Philosophy: No Fluff, Just Science
I cut through the fitness industry's circus act nonsense. My approach is built on years of academic research and practical application, focusing on what is scientifically proven to get you stronger and fitter, not on fads or fear-mongering.
Debunking Fitness Myths
The fitness industry is full of nonsense. Here, I use scientific evidence to dismantle common myths about training, from 'dangerous' exercises and 'functional' training to spot reduction and the fear of getting 'bulky'.
The Core Program: Strength, Power & Conditioning
My programs are built on the fundamentals that deliver real-world results. We focus on heavy lifting for strength, plyometrics and sprinting for power and speed, and structured cardio to build your engine for overall fitness.
Training for Specific Goals & Populations
My evidence-based principles are adapted for everyone, regardless of goals or background. I provide specific programming for women to build strength and bone density, for runners to improve performance, and for athletes of all ages.
Client Results & Transformations
The proof is in the progress. Here are some of the personal bests, competition results, and transformations from clients who have committed to the process and put in the work with my evidence-based programming.
The Un-Trainable Programme
This is my comprehensive online program designed for consistency and results. You get 3 gym sessions and 2 conditioning sessions per week, plus direct access to me and my coaching partner Tom for feedback and support via our app.
My Personal Journey & Training
I practice what I preach, but I also use my own training to experiment and learn. This is a look at my own progress, my personal bests, and how my coaching philosophy has evolved over the years.
Additional Work & Coaching Insights
A collection of additional training clips from my clients and me, thoughts on coaching, and highlights from workshops and my academic work. This is a broader look at my world as a strength and conditioning professional.