Featured

This is the first thing potential clients see. It’s a curated glimpse into the best of my work, showcasing my range from high-profile celebrity collaborations and large-scale location shoots to conceptual studio campaigns. Each project here represents my core ability to turn ideas into impactful visual stories.

Celebrity Campaigns: Styling Zeenat Aman

I've had the absolute honor of styling and directing campaigns with the legendary Zeenat Aman. From magazine editorials for Be Beautiful to ad films for Amazon Alexa, these projects involved creating distinct looks that celebrate her iconic status while feeling fresh and contemporary.

On-Location Campaign Production

Taking a brand's story on the road is my specialty. I handle everything from location scouting and logistics to creative direction, whether it's a serene riverside shoot in Goa for Kayura Effect or capturing the artisanal spirit of Jaipur for Folksong Stories.

In-Studio Creations

My studio in Lado Sarai is my creative playground where I bring concepts to life in a controlled environment. I transform the space for diverse campaigns, from high-energy fitness shoots to conceptual product photography for brands like Two Fifty Seven and Folksong Stories.

Event Curation: The Shop

"The Shop" is my passion project, a curated retail experience that brings together my favorite homegrown brands. I handle the entire event production, from brand curation and space design to marketing, creating a conscious shopping pop-up that's more than just an exhibition.

Fashion & Editorial Lookbooks

I love collaborating with fashion brands to create compelling lookbooks that tell a story. This involves everything from conceptualizing the theme and styling the outfits to directing the shoot, whether it's for a festive collection or contemporary streetwear.

Art Direction & Set Design

Building a world for the camera is a huge part of my process. I focus on creating visually rich environments, from moody, atmospheric sets for brands like Jameson to elegant, portrait-style setups that make the product the hero.

The Process: Behind The Scenes

Here's a real, unfiltered look at how the magic happens. From team briefings and on-set adjustments to managing unexpected challenges, this is the blood, sweat, and fun that goes into every campaign.

My Creative Eye

My work is deeply influenced by the world around me. This is a collection of moments, textures, and scenes from my travels and daily life that inspire my aesthetic, from the architecture of London to the quiet corners of Goa.