About

Why We Do What We Do

I’m part of Water Town, and for us, swimming is much more than strokes and laps. In India, it’s about safety, confidence, and making sure kids grow up without the fear of water. I see it every day - kids come in nervous, then leave splashing and smiling. If you want a franchise with purpose, where your work actually matters, this is it.

The Need - Real and Urgent

India loses thousands to drowning each year, with kids being the most affected. Most cities just don’t have safe, structured swimming programs. Urban parents are searching for something real - not just a pool, but a proper aquatic education franchise India. If you’re in a Tier 1 city, this gap is huge.

What You Get With Us

• Full rights to run Water Town in your city (no fighting over territory)
• A swim school business model that’s already working in Delhi NCR
• Direct training from Maria Di Fiore, a global swim educator (her “Fun First. Fear Never.” approach is our DNA)
• Brand power parents already trust
• USA-standard pools, small class sizes, and a focus on safety

Is This You?

If you love working with children, have a bit of vision, and want something beyond the usual franchise options, you’ll fit right in. We want partners who care about building something that lasts and saves lives.

Toh chalo, together we’ll turn swimming into a movement, not just a business.