Small Business Branding Essentials
Online
Pricing Guide
Mobile-First Digital Rate Card
Design Specifications
- Format: 1080x1920px vertical layout designed for mobile viewing, Instagram Story highlights, and WhatsApp distribution.
- Capacity: Up to 7 individual slides tailored to your brand aesthetic (fonts and colors).
Content Strategy
- Segmentation: Distinct pages for different service categories (e.g., Bridal vs. Party) to ensure clarity.
- Validation: Integration of portfolio images alongside pricing tables to demonstrate value.
- Cover & Profile: Professional cover page featuring headshot or hero image.
Business & Legal
- Policy Page: Text-heavy Terms & Conditions slide covering refunds, cancellation charges, travel expenses, and payment schedules.
- Call to Action: Clear booking instructions and contact visuals.
Files & Handover
- Formats: Consolidated PDF (with active links) and High-Resolution JPGs for individual image sharing.
- Revisions: Includes 2 rounds of minor text or layout adjustments.
Custom Logo & Watermark Kit
Concept Development
- Consultation: Analysis of brand vibe (Floral, Minimalist, Royal, etc.) to determine art direction.
- Selection: Presentation of 2 distinct initial concepts (Typography-driven or Monogram style with illustrative elements).
Visual Assets
- Vector Files: Scalable design created in professional software (Ai/EPS) ensuring zero pixelation.
- Color Palette: Definition of primary and secondary brand colors with Hex codes.
Delivery Package
- Master Files: Source files for large-scale printing.
- Digital Use: High-Res JPEG on white background.
- Watermarks: Transparent PNG files in Black, Colored, and White versions for photo overlays.
- Social Ready: Circular crop version optimized for profile pictures.
All-Inclusive Brand Identity Suite
Core Identity
- Logo Creation: Full process including 2 concepts, vector source files, and watermark kit.
- Visual Language: Unified font and color scheme definition applied across all collateral.
Sales Tools
- Digital Rate Card: 7-slide mobile-first booklet with pricing, portfolio, and T&Cs.
- Visiting Card: Double-sided layout design delivered as a print-ready PDF with bleed margins.
Launch Assets
- Social Reveal: One static 'Coming Soon' or 'Brand Reveal' graphic for Instagram announcements.
Process
- Cohesion: Ensures Logo, Rate Card, and Business Card share an identical aesthetic signature.
- Timeline: Complete delivery typically within 7-10 working days.
About Small Business Branding Essentials
Why Your Branding Needs a Little TLC
I know how much effort goes into running your business, but sometimes the branding bits - like your logo, rate card, or menu - don’t really show off your hard work. These are the first things people see, so they need to feel just right.
What I Bring to the Table
- I don’t do cookie-cutter stuff. Your brand should look like you, not like everyone else.
- My focus is on making things look clean, elegant, and easy to understand. No clutter, no confusion.
- I use a mix of English and Hindi sometimes, because apni vibe honi chahiye (gotta have our own vibe).
What’s in My Essentials Kit
- Custom rate card design for small business - Clear, simple, and with all your terms so there’s no confusion.
- Professional menu design for home bakers or anyone who needs to show off their services in style.
- Small business logo creation services - Whether you want something minimal or a bit more detailed, I’ll make sure it fits your brand.
- Brochure design that actually tells your story, not just lists your services.
How I Work
- I start with your story and what you want your brand to feel like.
- You give me the brief, and I’ll handle the creative side. We’ll tweak things till you’re happy.
- I always say, kam zyada hota hai (less is more). A couple of good fonts, some white space, and your brand looks instantly premium.
Real Talk
I once made a rate card for a makeup artist that finally explained everything to her clients - no more endless DMs. That’s the kind of clarity I want for you too.
Meet your Expert
The Invitation Spot
35 connects in last 3 months
My Story
Hi, I’m Tanvi, the face behind The Invitation Spot. My pajama-clad days are spent turning your shaadi (wedding) stories into keepsakes, not just cards. Every invite I make is a bit of your journey, not just dates. Jab koi bride bolti hai, 'so glad I chose you,' (when a bride says that) bas, din ban gaya! (my day is made!) I love being a tiny part of your big moments.
My Work
All Things Wedding Stationery - I design digital e-invites, video invites, wedding logos, save the dates, newspapers, gift tags, and more.
Your Story, Not Pinterest - Every invite is built around your vibe—floral, royal, quirky—it's all about you, not just trends.
Storytelling Wedding Invites - I add your journey, inside jokes, custom caricatures—invites that actually tell your story.
Keepsakes & More - Not just digital! I do printed wedding newspapers, keycard holders, and physical keepsakes for guests.
For All Celebrations - Weddings, birthdays, baby showers, even Ganesh Darshan—I design for every happy occasion.