Arulaa by Rashmi Anoop Rao

About

I believe every outfit tells a story, especially in the world of films and red carpet events. For me, styling isn't just about clothes - it’s about building a character or making a star feel like themselves, whether on screen or at an award function.

What I Do

• I design and style looks for Sandalwood industry stars, from movie costumes to TV show wardrobes and those big red carpet moments.
• My process starts with understanding the character or celebrity’s vibe. I work closely with directors, actors, and sometimes even use a personal item - adanna itkondu (using that) - as inspiration for the whole look.
• For TV and film, I focus on custom film costume creation, making sure every detail fits the story. Sometimes it’s minimal, sometimes it’s all-out glam.
• Red carpet outfit design for events like IIFA Utsavam and Zee Kutumba Awards – statement pieces that turn heads, but also let the celebrity feel comfortable and confident.

How I Work

• Most pieces are completely bespoke, from sourcing the right fabric to intricate handwork and custom embellishments.
• I handle fittings myself, making sure the fit and fall are perfect. Even if a client says, “thumba heavy work beda, minimal aagirli” (don’t want heavy work, keep it minimal), I adapt to their needs.
• Tight deadlines? No problem. I’ve done prototype costumes in just a few days when needed.

My Style Range

• For him: statement suits, kurtas with a twist, sharp blazers (even “villain style”).
• For her: red carpet gowns, power suits, concept sarees, fusion outfits.
• Every project is a collaboration – working with the celeb, director, makeup, and hair artists to get a complete look.

Styling is about trust and teamwork. I love the whole journey, from first idea to that final, memorable look.