Wallcovering Industry Training & Workshops
Marshalls Wallcoverings
We run practical workshops and courses that teach both business and hands-on wallcovering skills, covering real installation, repairs, eco-friendly materials, and franchise opportunities for anyone looking to grow in the wallcovering industry.
Pricing Guide
Virtual Business & Technical Orientation
Session Details
- 2-hour live virtual interaction via Zoom or Google Meet
- Hosted by Director (30+ years experience) or Senior Technical Head
- Bilingual delivery (Hindi and English) for accessibility
Core Curriculum
- Indian market size and industry overview
- Substrate technicals: Vinyl, Non-woven, Paper-backed, and Fabric-backed
- Business math: Margin calculations and ROI analysis for dealers
- Sales tactics: Pitching against paint and handling dampness objections
Resources
- Digital PDF summary of technical terms
- Size calculation cheat sheets
- 15-minute Q&A segment on dealership opportunities
Physical Installation Masterclass
Training Logistics
- Held at Marshalls Design Studio or partner conference facility
- Full-day duration (approx 6 to 7 hours)
- Includes working lunch, high-tea, and refreshments
Technical Skills
- Surface preparation: Primer application, leveling, and identifying wall leakage
- Adhesive science: Mixing ratios for light paper vs heavy vinyl
- Pattern matching: Drop Match, Straight Match, and Free Match techniques
- Joint execution: Butt joints and Overlap & Cut methods
- Corner management: Wrapping internal and external corners without air pockets
Practical Application
- Handling specialty materials like natural fibers and mica chips
- Live demos by senior applicators
- Hands-on trial with provided wallpaper samples and tools
- Physical Certified Marshalls Applicator certificate
Dealer Launchpad & Starter Kit
Program Structure
- 2-Day Hybrid Model (Online Strategy + In-Store Immersion) or Weekend Workshop
- Operations training: Inventory management and supply chain logistics
- Sales psychology: Negotiation tactics and luxury buyer profiling
Physical Starter Assets
- Set of 3 to 4 essential physical catalogues (Texture, Plains, Floral)
- Ring-binder of Best Seller sample swatches
- Authorized dealer signage and standee design files
Business Support
- Access to unbranded digital assets for social media
- Direct mentorship with Regional Sales Manager for 3 months
- Eligibility for pincode-based lead sharing (subject to terms)
About Wallcovering Industry Training & Workshops
Why We Started These Workshops
Wallcoverings have been my family's world for decades. I saw there was just no one teaching the real stuff - how to run a wallcovering business, how to actually work with these materials, not just theory from a book. So, I started these workshops to fill that gap. My funda is simple: if our partners and clients grow, we all grow. This is long-term thinking, not just today's profit.
What You’ll Get Out of It
- Full-circle learning: business side plus hands-on skills
- How to start or expand a wallcovering business
- Real wallpaper installation workshops, not textbook lectures
- Deep dives into wallcovering materials, from eco-friendly wallcovering materials like jute, bamboo, cork to our luxury collections (embroidery, hand-stitched)
- Why and how wallcoverings beat paint, and what to do when things go wrong
- Tips for seamless repairs and advanced wallpaper techniques
Who Should Join
- New entrepreneurs, including those seeking flexible, creative work
- Existing dealers wanting to sharpen their edge
- Architects, interior designers looking to connect and upskill
- Contractors aiming to add more value to their projects
How We Do It
- Online webinars, technical masterclasses, advanced courses
- Community events, podcasts, and ‘Connecting the Dots’ networking
- For those with big dreams: wallcovering franchise opportunities in 50+ cities
Honestly, it’s not always easy. The industry’s changing, people want new looks, eco-friendly stuff, more skill. But that's exactly why we need to keep learning, experimenting, and, frankly, changing the game. बदलो (change).
Meet your Expert
Marshalls Wallcoverings
540 connects in last 3 months
My Story
Hi, I’m Mona, director at Marshalls Wallcoverings. This company’s in my blood - started by my dad 50 saal pehle (years ago), and now I’m here, carrying the torch. I love helping folks see how a gorgeous wall can change their mood. Been running workshops too, mostly for women who want to bounce back after a break. It’s about sharing what I’ve learnt, building confidence, and maybe making your home - or your career - a little more beautiful. Chalo, let’s do this together.
My Work
All-in-one Wall & Room Makeovers - We do wallcoverings, 3D fiber murals, curtains, blinds, flooring, and instant home makeover packages.
8-Hour Room Transformation - No mess, no smell, no waiting. Our team renovates your space in just one day.
Long-lasting, Washable Wallcoverings - Our wallpapers are durable, easy to clean, and last over 10 years. No compromise on quality.
10,000+ Unique Designs - From Parisian vibes to metallic gold, we’ve got non-woven, raffia, linen, and more.
Smart, Decorative Panels - Wallcoverings that insulate, absorb sound, and help with monsoon leakage. 5% tak power bill kam (up to 5% less power bill).
