Editorial & Commercial Makeup
Available across India
I do makeup for fashion and commercial shoots that looks flawless on camera and lasts through long studio days, with a focus on clean skin prep and minimal retouching needed.
Pricing Guide
Corporate & Professional Headshot Makeup
Scope of Service
- Look Profile: 'Confident & Interview Ready' look. Strictly natural and undetectable makeup aimed at concealing fatigue while maintaining skin texture.
- Duration: Approximately 60 to 90 minutes per person.
- Location: Service provided at client's home, office, or designated studio within Mumbai limits.
The 'Unfiltered' Technique
- Skin Prep: Extensive 4-step prep using The Ordinary serums and Cetaphil/Emolene moisturizers. Ensures skin looks hydrated, not oily, under flash.
- Base Application: Uses Elf Halo Glow or Makeup Forever foundations applied with a specific 'dabbing motion' to prevent cakey-ness.
- Correction: Color correction for under-eye circles and pigmentation using Kay by Katrina or Too Faced concealers.
- Definition: Neutral eye definition using Bobbi Brown gel liners and nude/brown lip combinations (Nykaa/MAC).
Protocol & Hygiene
- Hygiene: Fresh, sanitized brushes and disposable wands used for every client.
- Lighting Check: Makeup is tested under phone flash or ring light to ensure no 'flashback' before shooting starts.
Creative Editorial & Portfolio Makeup
Scope of Service
- Look Profile: Covers editorial styles like Dewy Glass Skin, Graphic Liners, or High-Fashion Glam designed to be striking on camera.
- Duration: 2 to 2.5 hours per look.
- Hair Styling: Includes basic creative hairstyling done by Hiloni (e.g., Sleek High Ponytail, Wet Look, or messy waves).
Product & Technique
- Long-wear Prep: Usage of Elf Power Grip or similar primers to lock in makeup for long shoot hours.
- Eye Artistry: Usage of high-pigment palettes (Huda Beauty/NYX) for cut-creases, smoky eyes, or graphic liner work.
- Lashes & Body: Application of premium faux-mink false eyelashes and body highlighter/shimmer on collarbones.
- Setting: 'Bulletproof' locking using Urban Decay All Nighter or L'Oréal Infallible sprays to withstand studio heat.
On-Set Value
- Collaboration: Works directly with the photographer's mood board rather than a standard template.
- Content: Assistance with BTS creation for the model's social media.
Commercial Brand Shoot Package (Half Day)
Scope of Service
- Use Case: Ideal for clothing brands, jewelry lookbooks, E-commerce catalogs, or social media campaigns.
- Capacity: Covers 1 Model for up to 4 hours on set.
- Workflow: Includes initial full makeup application and stand-by support for touch-ups during outfit changes.
Commercial Spec
- Base: Long-wear, sweat-resistant base application designed to last under hot studio lights without melting.
- Look Variations: Includes changing lip colors (e.g., Nude to Red) or intensifying eye makeup between outfit changes. Note: Does not include full wash-off and redo.
- Kit: Fully stocked 'Pro Kit' including safety pins, breath mints, and blotting papers.
Important Exclusions
- Hair Styling: This package is strictly for Makeup. Complex hairstyling requires a dedicated hair artist or is charged as a significant add-on.
- Travel: Outstation travel (outside Mumbai) attracts extra travel & stay charges.
About Editorial & Commercial Makeup
I’m all about makeup that lets real beauty do the talking, whether it’s a high-fashion campaign or a crisp corporate headshot. My thing is making skin look flawless and fresh under studio lights, so you get that camera-ready makeup without needing a ton of edits afterwards.
How I Work
I show up on time, kit sorted and sanitized - hygiene is a must for me. I listen to what the team wants, whether it’s a designer, photographer, or creative director. My job isn’t to push trends - it’s to nail the vision you have for your shoot.
What I Offer
I do makeup for fashion campaigns, magazine editorials, brand lookbooks, and professional portraits. If you need on-set makeup for models, I’ve got that covered too. My style ranges from natural glam editorial look to full-on high fashion, depending on what’s needed.
Skin Comes First
Good makeup starts with healthy, hydrated skin. I always customize my prep so the base lasts through long shoot days, even with all those hot lights.
My Kit
I use top products (think Bobbi Brown, MAC, NARS) for a finish that holds up no matter what the set throws at us.
I’m based in Mumbai but I do travel Pan India for projects. If you want makeup that looks good on camera and in real life, I’m here for it.
Meet your Expert
Hiloni Parikh
31 connects in last 3 months
My Story
Hey, I’m Hiloni! Mumbai’s home base, but I’ll show up anywhere for a good wedding. I’m big on ‘Unfiltered, Unedited Makeup’ – no hiding behind layers or filters. Makeup should feel like you, not a mask. I love listening, catching your vibe, and then making you look like the best version of yourself. If you want magic, not trends, I’m your girl. Let’s create something real together.
My Work
Bridal, Groom & Event Makeup - I do natural bridal makeup, groom looks, party glam, sangeet, shoots, and destination wedding makeup all across India.
Your Style, Your Glow - I focus on dewy wedding looks and radiant skin bridal styles that feel like you, never overdone.
Unfiltered Results - No heavy edits or filters. What you see in my work is exactly what you'll get.
Skin Prep Always - I prep your skin right, so makeup lasts and looks fresh. Sunscreen is a must, always.
Collab & Listen - I listen to your vision and help shape it. We work together for your perfect look.
