Sporting Event Production & Management
Available across India
Pricing Guide
Single Match Day Operations & Production
Core Operations & Manpower
- Deployment of "The DNA Army": A massive on-ground workforce (150+ personnel) handling venue ingress and egress, ticket scanning coordination, and seating assistance.
- Security Liaison: Coordination with local police and private security agencies to ensure seamless VVIP movement and crowd control protocols.
- Accreditation Management: Setting up and manning zoning checkpoints for players, media, broadcast crew, and VIPs to prevent unauthorized access.
In-Stadia Entertainment
- Atmosphere Engineering: Booking and managing the DJ, Emcee, and sideline cheerleaders or dancers.
- Crowd Engagement Tools: Deployment of T-shirt guns, "Kiss Cams" on the big screen, and noise-maker distribution logistics.
- Goal & Boundary Celebrations: Instant triggering of CO2 jets, cold pyro (flameless), or synchronized light flashes during key match moments.
Technical & Infrastructure Support
- LED & Visual Management: Operating the Perimeter LED boards, Jumbotrons, and ribbon boards with custom motion graphics for replays and sponsor slots.
- Broadcast Interface: Ensuring the stadium lighting and audio feed sync perfectly with the TV broadcast director's requirements.
- Player Zones: Maintenance of locker rooms, dugout branding, and the sterilized path from bus to pitch.
Hospitality & VIP Experience
- Corporate Box Management: Staffing VIP boxes with trained hostesses and stewards.
- Ambience Upkeep: Ensuring air conditioning, furniture, and branding within the hospitality zones are pristine.
Opening & Closing Ceremony Spectacle
Spectacle Production & Fabrication
- Rapid-Deploy Staging: Engineering and fabrication of modular stages that can be assembled and dismantled within 20 minutes to protect the pitch.
- Pyrotechnics & SFX: Design and execution of stadium-roof fireworks, cold pyro fountains for stage fronts, laser shows (20 to 30 units), and massive confetti blizzards.
- Special Entries: Logistics for high-impact stunts, such as aerial entries, jetpack trophy deliveries, or vehicle parades.
Performance Management
- Mass Choreography: Hiring, rehearsing, and costuming a troupe of 100 to 200 dancers, drummers, or flag bearers.
- Artist Technical Rider: Fulfilling the complex technical demands (sound, light, green room luxury) of A-list celebrity performers (Note: Artist fees charged at actuals).
- Show Running: A dedicated Show Director calling the shots on comms to synchronize lights, sound, and pyro with the live broadcast feed.
Visual & Audio Grandeur
- Concert-Grade Audio: Supplementing standard stadium PA with high-end touring line arrays to ensure musical clarity over the roaring crowd.
- Broadcast Lighting: Intelligent lighting design that looks good both to the live audience and on 4K cameras.
Live League Auction & Media Production
Technical & Software Backbone
- Custom Auction Software: Provision and management of the proprietary bidding engine ensuring real-time purse calculations and player tracking without latency.
- Fail-Safe Systems: Redundant servers and power backups to ensure zero downtime during the live telecast.
- Data Display: Management of large LED screens displaying player stats, bid amounts, and remaining purse money for all teams.
Set Design & Ambience
- Broadcast-Ready Set: Fabrication of the auctioneer's podium, team "war room" tables with branding, and dynamic LED backdrops that change based on the active team.
- TV Lighting: Studio-quality lighting setup balanced for 3200K/5600K to ensure no shadows on faces for HD broadcast cameras.
Event Logistics
- Flow Management: Professional runners and hostesses to manage the movement of bid paddles and paperwork between the auctioneer and team owners.
- Media Center: Setting up a dedicated press conference area adjacent to the auction hall for immediate post-bid interviews.
- Merchandising Display: Setup of mannequins or display zones revealing the new season jerseys or trophies.
About Sporting Event Production & Management
We don’t just run sporting events - we turn them into spectacles. For us, it’s about the energy, the lights, and the crowd’s vibe. Our team is all about making sure every match feels epic, not just for the players but for everyone in the stands.
Sportainment: Where Sports Meet Entertainment
We mix the thrill of the game with live entertainment integration in stadiums. Our goal? Every fan leaves with a story. Whether it’s a wild opening ceremony or a surprise trophy delivery, we make sure the moments stick.
What We Actually Do
- Full tournament management across cities and stadiums, handling all the messy logistics so you don’t have to worry about anything but the game.
- Iconic ceremonies with A-list artists, crazy performances, and sometimes even jetpacks. Seriously.
- Fan engagement strategies for sports events - DJs, MCs, lasers, pyros, and effects that keep the stadium buzzing.
- Transforming venues with immersive fan park experiences, hospitality lounges, and team addas (hangout spots) for players.
- Technical production for sporting ceremonies - from giant screens to sound systems and fireworks, we handle the tech that makes it all pop.
Our Track Record
We’ve worked with IPL, ICC Cricket World Cups, PKL, ISL, WPL, SA20, DP World ILT20, PVL, and more. If you’ve seen a big game in India, chances are we were behind the scenes.
We set the stage. You live the moment.
Meet your Expert
DNA Entertainment Networks
213 connects in last 3 months
My Story
We’ve been around since before selfies and Spotify. Back when Bangalore rains couldn’t wash away the Stones, or when Shakira made Mumbai move like never before. We brought Metallica and Iron Maiden to India before it was cool. Now, cricket’s our playground—18 IPL seasons and counting. We live for those moments when the crowd roars, the lights hit, and you just know you’re part of something big. That’s us—always backstage, never out of the story.
My Work
All-in Event Solutions - We handle everything—production, show direction, technicals, branding, hospitality, digital content, and interactive games.
Big Stadiums or Small Gatherings - From stadium fan engagement zones to intimate launches, we scale up or down for every vision.
Quietly Running the Show - You’ll barely see us, but we’re everywhere—custom event software, projection mapping, last-minute fixes, all sorted.
Audience Experience First - We chase the buzz—the cheers, the energy, the little moments fans remember long after the lights go out.