Featured
This is the first set of visuals a user sees. It's designed to quickly communicate my value, establish credibility, and showcase my no-nonsense coaching style.
The Mindset for Sustainable Fat Loss
Fat loss is more mental than physical. This section covers the core principles I teach to break the cycle of yo-yo dieting, build lasting consistency, and stop fighting yourself. We focus on practical psychology, not just willpower.
Nutrition Without The Nonsense
Let's cut the crap about "good" and "bad" foods. Here, I break down the fundamentals of nutrition for fat loss, focusing on creating a calorie deficit that works for your life. You'll learn about protein, calorie tracking, and how to manage cravings without guilt.
Debunking Industry Bullshit
The fitness industry is full of charlatans selling quick fixes and fear. This is where I call it out. Learn to spot misinformation about carbs, "belly fat exercises," supplements, and other myths designed to confuse you.
Smart Training & Activity
Exercise isn't punishment, it's a tool for building a stronger, more capable body. Here's how to train effectively, increase daily activity even with a busy schedule, and recover properly. The focus is on consistency and purpose, not just burning calories.
Protein 101 for Vegetarians & Beyond
Protein is your best friend for fat loss, but many common "high-protein" vegetarian foods are misleading. This section clarifies which sources give you the most protein for your calorie budget, including vegetarian options and supplements.
My Story: Why I Question Everything
I wasn't born a fitness expert. A serious back injury and terrible advice from a doctor forced me to learn for myself and question authority. This is my story of recovery and why I'm so passionate about an evidence-based approach.
Additional Work
A collection of other thoughts, tips, and counterintuitive truths about building a healthier, stronger life. This is for those who want to dig deeper into my coaching philosophy.